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- Tasks: Lead vibrant marketing campaigns and partnerships in Manchester and Birmingham.
- Company: Join Big Mamma Group, where creativity and authentic Italian food thrive.
- Benefits: Enjoy 36 days of holiday, private healthcare, and employee discounts.
- Why this job: Make a real impact on local communities and bring your marketing ideas to life.
- Qualifications: Experience in marketing or PR, especially in hospitality or lifestyle.
- Other info: Fast-paced environment with growth opportunities across UK and Europe.
The predicted salary is between 36000 - 60000 £ per year.
Take Big Mamma’s brand to new heights in Manchester and Birmingham! We’re looking for a Regional Marketing Manager to lead local campaigns, partnerships, and activations that make our restaurants impossible to ignore.
At Big Mamma Group, we celebrate authentic Italian food, creativity, and fun in every corner of our restaurants. Our Communications team drives brand awareness, social media, PR, and local marketing across the UK & Ireland. You’ll be at the heart of it for Manchester and Birmingham, helping us build community, grow engagement, and make every campaign as vibrant and memorable as our pizza.
Your mission is to boost Big Mamma’s visibility and community in press, marketing, and social across Manchester and Birmingham. You’ll work closely with the Head of Communications UK&I and the wider team to turn strategy into action, making sure all campaigns, partnerships, activations, and events hit the mark, drive engagement, and make a real impact on our local communities.
What You’ll Do
- Execute creative city-focused brand collaborations and partnerships, both local and global, aligned with key dates and campaigns.
- Lead digital marketing initiatives, including SEO, website updates, CRM strategy, copywriting, and subscriber growth.
- Oversee physical marketing: promotional material, copywriting, in-house design collaborations, and incentivised activations.
- Maintain brand consistency across all touch points, from menus to uniforms.
- Support social media and photography, ensuring Manchester and Birmingham are well represented across channels, and manage external shoots when needed.
- Build and maintain strong local networks with industry ambassadors, neighbours, offices, and key community partners.
- Plan and execute local events, from pop-ups and festivals to brand dinners and activations.
- Ensure a strong, engaging PR presence locally: draft releases, pitch creative stories, and maintain excellent relationships with journalists and PR agencies when needed.
- Partner with the Head of Communications and wider Comms team to deliver campaigns on time and on budget.
- Translate global and UK marketing strategy into localised, impactful activations.
- Monitor and report on marketing KPIs, engagement, and campaign effectiveness.
About You
- Proven experience in marketing, communications, or PR, ideally in hospitality, lifestyle, or retail.
- Strong knowledge and relationships with Manchester's industry, cool crowd and people to know.
- Confident in digital marketing, social media strategy, CRM, copywriting, and brand activations.
- Creative, proactive, and able to generate innovative ideas while keeping projects on track.
- Strong project management skills and ability to work across multiple campaigns and deadlines.
- Excellent communication and networking skills; you know how to get people excited.
- Comfortable working in a fast-paced, high-energy environment.
- Eligible to work in the UK.
- Ideally living in or based near Manchester.
Our Offer
- Permanent, full-time role.
- 36 days of holidays including bank holidays.
- Your birthday off!
- Private Healthcare membership for yourself.
- Be at the heart of marketing for Big Mamma across Manchester and Birmingham.
- Employee discounts across Big Mamma restaurants in UKI.
- Open Up – free, confidential mental health & wellbeing support.
- Wagestream – access your wages between paydays.
- Regular training & growth opportunities.
- Mobility across UK & European venues.
At Big Mamma, creativity and passion matter as much as experience. If you want to see your marketing ideas come to life, drive community engagement, and help our restaurants shine locally and online… we’d love to meet you!
BIG MAMMA is an equal opportunity employer. Qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, colour, religion, national origin, disability, age or any other characteristic protected by law.
Regional Marketing Manager - Manchester and Birmingham employer: Big Mamma Group
Contact Detail:
Big Mamma Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager - Manchester and Birmingham
✨Network Like a Pro
Get out there and mingle! Attend local events, meet-ups, and industry gatherings in Manchester and Birmingham. Building relationships with key players in the community can open doors and give you insider info on job opportunities.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your creative ideas and past successes in marketing. Let them see how you can bring Big Mamma’s brand to life in their cities.
✨Follow Up with Flair
After any interviews or networking chats, send a personalised follow-up message. Mention something specific from your conversation to remind them of your enthusiasm and keep you top of mind for the role.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows you’re genuinely interested in joining the Big Mamma family and helps us keep track of your application. Plus, it’s super easy!
We think you need these skills to ace Regional Marketing Manager - Manchester and Birmingham
Some tips for your application 🫡
Show Your Passion for Food and Community: When you're writing your application, let your love for authentic Italian food and community shine through. We want to see how you can bring that passion to life in Manchester and Birmingham!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, communications, or PR, especially in hospitality or lifestyle. We’re looking for someone who knows the local scene, so don’t hold back on those connections!
Be Creative and Bold: This role is all about creativity, so don’t be afraid to showcase your innovative ideas in your application. Whether it’s a unique campaign concept or a fresh approach to community engagement, we want to hear it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our Big Mamma family!
How to prepare for a job interview at Big Mamma Group
✨Know Your Audience
Before the interview, research Big Mamma Group and their presence in Manchester and Birmingham. Understand their brand values, recent campaigns, and community initiatives. This will help you tailor your responses and show that you're genuinely interested in making a positive impact.
✨Showcase Your Creativity
As a Regional Marketing Manager, creativity is key! Prepare examples of past marketing campaigns you've led, especially those that involved local partnerships or events. Be ready to discuss how you can bring innovative ideas to Big Mamma’s marketing strategy.
✨Network Like a Pro
Highlight your connections within the Manchester and Birmingham communities. Discuss how you’ve built relationships with local influencers, journalists, and industry ambassadors. This will demonstrate your ability to engage and grow the brand's visibility in these areas.
✨Prepare for Practical Questions
Expect questions about how you would execute specific campaigns or handle challenges in a fast-paced environment. Think through potential scenarios related to local events or digital marketing strategies, and be ready to share your thought process and solutions.
