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For Companies At a Glance
- Tasks: Lead vibrant marketing campaigns and partnerships in Manchester and Birmingham.
- Company: Join Big Mamma Group, where creativity and authentic Italian food thrive.
- Benefits: Enjoy 36 days of holiday, private healthcare, and employee discounts.
- Why this job: Make a real impact on local communities and bring your marketing ideas to life.
- Qualifications: Experience in marketing or PR, especially in hospitality or lifestyle.
- Other info: Fast-paced environment with growth opportunities across UK and Europe.
The predicted salary is between 36000 - 60000 £ per year.
Take Big Mamma’s brand to new heights in Manchester and Birmingham! We’re looking for a Regional Marketing Manager to lead local campaigns, partnerships, and activations that make our restaurants impossible to ignore.
About Us
At Big Mamma Group, we celebrate authentic Italian food, creativity, and fun in every corner of our restaurants. Our Communications team drives brand awareness, social media, PR, and local marketing across the UK & Ireland. You’ll be at the heart of it for Manchester and Birmingham, helping us build community, grow engagement, and make every campaign as vibrant and memorable as our pizza.
Your Mission
Your mission is to boost Big Mamma’s visibility and community in press, marketing, and social across Manchester and Birmingham. You’ll work closely with the Head of Communications UK&I and the wider team to turn strategy into action, making sure all campaigns, partnerships, activations, and events hit the mark, drive engagement, and make a real impact on our local communities.
What You’ll Do
- Marketing & Branding
- Execute creative city-focused brand collaborations and partnerships, both local and global, aligned with key dates and campaigns.
- Lead digital marketing initiatives, including SEO, website updates, CRM strategy, copywriting, and subscriber growth.
- Oversee physical marketing: promotional material, copywriting, in-house design collaborations, and incentivised activations.
- Maintain brand consistency across all touch points, from menus to uniforms.
- Support social media and photography, ensuring Manchester and Birmingham are well represented across channels, and manage external shoots when needed.
- Build and maintain strong local networks with industry ambassadors, neighbours, offices, and key community partners.
- Plan and execute local events, from pop-ups and festivals to brand dinners and activations.
- Ensure a strong, engaging PR presence locally: draft releases, pitch creative stories, and maintain excellent relationships with journalists and PR agencies when needed.
- Partner with the Head of Communications and wider Comms team to deliver campaigns on time and on budget.
- Translate global and UK marketing strategy into localised, impactful activations.
- Monitor and report on marketing KPIs, engagement, and campaign effectiveness.
About You
- Proven experience in marketing, communications, or PR, ideally in hospitality, lifestyle, or retail.
- Strong knowledge and relationships with Manchester's industry, cool crowd and people to know.
- Confident in digital marketing, social media strategy, CRM, copywriting, and brand activations.
- Creative, proactive, and able to generate innovative ideas while keeping projects on track.
- Strong project management skills and ability to work across multiple campaigns and deadlines.
- Excellent communication and networking skills; you know how to get people excited.
- Comfortable working in a fast-paced, high-energy environment.
- Eligible to work in the UK.
- Ideally living in or based near Manchester.
Our Offer
- Permanent, full-time role.
- 36 days of holidays including bank holidays.
- Your birthday off!
- Private Healthcare membership for yourself.
- Be at the heart of marketing for Big Mamma across Manchester and Birmingham.
- Employee discounts across Big Mamma restaurants in UK.
- Wagestream – access your wages between paydays.
- Regular training & growth opportunities.
- Mobility across UK & European venues.
At Big Mamma, creativity and passion matter as much as experience. If you want to see your marketing ideas come to life, drive community engagement, and help our restaurants shine locally and online… we’d love to meet you!
BIG MAMMA is an equal opportunity employer. Qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, colour, religion, national origin, disability, age or any other characteristic protected by law.
Regional Marketing Manager - Birmingham and Manchester employer: Big Mamma Group
Contact Detail:
Big Mamma Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager - Birmingham and Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with local industry folks in Manchester and Birmingham. Attend events, join marketing meetups, and don’t be shy to introduce yourself – you never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you’re chatting with potential employers, share your innovative ideas for campaigns or partnerships. This will not only demonstrate your passion but also give them a taste of what you can bring to the table.
✨Tip Number 3
Keep an eye on social media! Follow Big Mamma and other local businesses to stay updated on their activities. Engaging with their posts can help you get noticed and show your genuine interest in their brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Big Mamma family and ready to take our marketing to new heights!
We think you need these skills to ace Regional Marketing Manager - Birmingham and Manchester
Some tips for your application 🫡
Show Your Passion for Food and Community: When you're writing your application, let your love for authentic Italian food and community shine through. We want to see how you can bring that passion to life in Manchester and Birmingham!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, communications, or PR, especially in hospitality or lifestyle. We’re looking for someone who knows the local scene, so share those connections and experiences that make you a perfect fit!
Be Creative and Engaging: Your application is your first chance to show us your creativity! Use engaging language and maybe even a sprinkle of humour to reflect the vibrant spirit of Big Mamma. Remember, we want to see your personality come through!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Big Mamma Group
✨Know Your Audience
Before the interview, do your homework on Big Mamma Group and their brand values. Understand their unique approach to Italian cuisine and how they engage with local communities in Manchester and Birmingham. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Creativity
As a Regional Marketing Manager, creativity is key! Prepare examples of past campaigns or projects where you’ve successfully executed innovative marketing strategies. Be ready to discuss how you can bring fresh ideas to Big Mamma’s local activations and partnerships.
✨Network Like a Pro
Highlight your existing relationships within Manchester's industry and community. Share specific examples of how you've built networks and collaborated with local influencers or businesses. This will demonstrate your ability to connect and engage with the right people for Big Mamma.
✨Prepare for Practical Questions
Expect questions about how you would translate global marketing strategies into localised campaigns. Think through potential challenges and solutions you might face in the role. Being prepared with actionable insights will show that you’re ready to hit the ground running.
