Head of B2B Events in London

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

London, W11 (with hybrid working)

About Us

We’re Big Group, an award-winning, independent creative marketing agency who apply bigger thinking to everything we do. For over 30 years, we’ve been helping our clients create memorable EXPERIENCES, drive business results to amplify PERFORMANCE, innovate with technology to drive TRANSFORMATION, and nurture and connect brands with consumers to build genuine COMMUNITIES.

At Big Group, we value our employees, so have given them ownership of the company. In November 2022, we became an Employee-Owned Trust (EOT), meaning that on passing probation, every single employee owns a share of the company. This will, in turn, give employees more of a sense of belonging and transparency around the business and future plans. It also allows employees to potentially benefit financially from the success of the business.

We are now looking for a Head of B2B Events Lead to join us on a full-time, permanent basis.

The Benefits

• Salary of £55,000 - £65,000 per annum, depending on experience
• 23 days’ holiday plus bank holidays
• Up to five paid days of charity work per year
• Hybrid working
• Health cashback scheme
• Life cover
• Pension scheme
• Profit share
• Gym discounts
• Social events throughout the year
• A welcoming and friendly office environment
• Home & Tech scheme savings
• Salary sacrifice benefits, including cycle to work scheme, workplace nursery, and electric vehicle scheme

This is a thrilling opportunity for a visionary event leader with a flair for delivering high-value global events and deep expertise in the M.I.C.E. sector to join our bold, future-focused organisation. As part of our Employee-Owned Trust, you won’t just lead the work, you’ll help shape the business itself, with genuine ownership, transparency, and the opportunity to benefit from our ongoing success. This is a place where your ideas matter, your voice carries weight, and your leadership sparks transformation.

With a vast array of benefits, rewards and perks available, as well as hybrid working and a collaborative office environment, you’ll be perfectly positioned and well supported to maximise your career potential, expand your skill-set, and achieve your goals. So, if you’re ready to grow your career at a pace that matches your ambition, then apply today!

The Role

As our Head of B2B Events, you will lead the strategic direction and delivery of world-class conferences, meetings, corporate off-sites, and high-level networking experiences that elevate our brand and deepen client relationships. You will drive the full lifecycle of major events, from strategic vision and innovative concept development to flawless international delivery and post-event evaluation. Acting as a trusted partner to senior stakeholders, you’ll shape the M.I.C.E. (meetings, incentives, conferences, and exhibitions) roadmap, identify new revenue opportunities, and champion creative, sustainable, high-impact event solutions that set new standards across the sector.

You will also inspire and mentor a talented team of event specialists, ensuring excellence, collaboration and continuous improvement in every project. Additionally, you will:

• Identify and pursue new revenue streams and business development opportunities
• Prepare and deliver compelling presentations and proposals to clients and internal teams
• Foster long-term client partnerships
• Oversee complex logistics, manage budgets, and embed best practice
• Support vendor sourcing, negotiation and booking

About You

To be considered as our Head of B2B Events, you will need:

• A minimum of eight years in the M.I.C.E. or events industry
• At least three years in a senior event leadership role
• A proven track record of delivering high-value corporate events globally
• Experience managing complex budgets, timelines, and logistics under pressure
• A deep understanding of global M.I.C.E trends and emerging technologies
• In-depth knowledge of global destinations and cultural nuances
• Proficiency in CRM systems and budget management tools
• Exceptional relationship-building and negotiation skills

Please note, this role will involve some off-site work, including visiting clients at their premises, as well as international travel for site visits and event delivery, therefore, the ability to travel frequently (domestically and internationally) and have a valid passport is essential.

Other organisations may call this role Head of Events, Head of Corporate Events, Head of Conferences and Events, Head of Event Strategy, Senior Events Manager, or B2B Events Manager.

Webrecruit and Big Group are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.

So, if you want to shape the strategic direction of a world-class events function as our Head of B2B Events, please apply via the button shown.