Founder in Residence | Pre-validated Sales Studio

Build and run Relay, Bifrost's validation and outbound studio. Relay is the validation engine for founder-led companies. Most salespeople who want to run their own thing never make it, because the hardest part isn't selling, it's finding people to sell to. We take that off the table. You get a pipeline of clients teed up from day one. All you have to do is execute and scale the business. On-target earnings around €100k in year one, uncapped, plus founder-level equity.

Bifrost Studios builds and backs early-stage B2B companies, more than 20 today and heading for 100. They all hit the same wall: they need real external proof that someone will buy before they can scale or raise. Bifrost Forge is the engine that services the portfolio, and Relay is the part of Forge that produces that proof through cold outbound and booked, qualified meetings. And here's the part that matters most: you won't just run the playbook, you'll help build the machine that runs it. We have the tools and the resources to automate the grunt work. We want someone who is hungry to build those systems with us, not someone who waits for them to be handed over.

Tasks

• The model is simple: systems plus a caller. You're the caller at first until we scale. You're also the one obsessed with building the systems that mean one caller does the work of five. That obsession is the job initially.
• Phase one. We co-build the first systems, you validate the process. Run live validation sprints for portfolio founders, booking qualified demos straight into their calendars. Prove the motion and learn what converts.
• Phase two. You systematise and automate. Turn every client into a documented playbook and, with our stack, into automated workflows, so the next runs faster and cheaper. The library and the automations you build become the asset.
• Phase three. You scale. Stop being the only caller. Build and run a marketplace of vetted hunters paid per qualified meeting, or a sales team, and stack clients by ICP family so one motion serves several at once. You on top of a system, not a headset.

Your first 90 days:

• Workshop a lean model with our AI experts. Plug into the model and get the AI stack running for you.
• Take two portfolio clients to booked, qualified demos in founders' calendars.
• Build your first two playbooks, plus the automations and reporting that prove what's working.
• Leave the quarter with a repeatable, increasingly automated motion and a clear path to scale.
• Start to build out team of outsourced hunters.

Year one, success looks like: you personally booked solid, three or more sprints running in parallel, with playbooks and automations good enough that your next hire steps into a system instead of a blank page.

Requirements

• You bring two things that can't be handed over: the ability to get a stranger on the phone and turn them into a booked, qualified meeting, and the instinct to build the systems that let one person do the work of a team.
• A hungry closer ready to run the show. A sales lead with a real track record across companies. You've carried a number and hit it. You don't need to be an ex-VP, and you're not a career SDR waiting for warm leads.
• An automation builder at heart. On top of modern outbound and AI: dialers, Clay, LLM workflows, agents. You get a kick out of wiring them together, and you see automating the boring 70% as the leverage that turns a salesperson into an owner.
• Current. You know what works in 2026, not 2019, and you have a real opinion on phone versus warm channels and what AI has done to email outreach.
• Fast on a new buyer. Within days you know how they talk, what they fear, and what makes them say yes.
• A builder, not just a seller. You write the script, the SOP, the report. Turning a messy motion into a repeatable, automated system gets you out of bed.
• An owner's head. Throughput, quality, margin, the team's number, not just your own. You'll be hiring and managing callers inside 18 months.
• Hungry for the upside. You'd rather own a slice of something you built than collect a safe cheque inside a big company that overpromised and underdelivered.
• Nordic and English, would be massive bonuses. You'll call into Nordic-speaking markets and run the portfolio in English. More languages (German, French, Italian, Spanish or another Nordic language) are a real plus given where our clients sell.

Not for you if you manage from a spreadsheet and won't pick up the phone, you want the automations built for you rather than with you, you hand off the moment it gets interesting, or you need a marketing engine and a brand behind you to perform.

Benefits

• On-target earnings around €100k in year one, and uncapped.
• A pre-validated business. You're not gambling on whether there's a market. The model is proven, a live pilot is already running, and a portfolio of companies is lined up behind it.
• First pilots run free while we prove each motion, then it's a paying book. You build the engine, not the market.
• The Bifrost Studios community. You're not doing this alone in a room. You're inside a studio building toward 100 companies, hanging out with the wider Bifrost community and with instant access to a bench of incredible founders to learn from, sell for, and build alongside.
• An AI stack you help build. Lead intelligence, orchestration across phone, WhatsApp, SMS, LinkedIn and email, compliance, and reporting that writes itself. You don't just direct it. You shape it, and over time you own its roadmap.
• Your choice of risk. Go equity-heavy or profit-share-heavy. You pick the structure that matches your appetite.
• Pay tied to what matters. Variable comp follows qualified demos delivered and MRR converted. We won't pay you to optimise something we're not measuring.
• Remote, lean, fast. No office, no bloat, no politics. Just the work and the upside.
• This is the rare version of 'go build your own thing' where the clients are already waiting, the business is already proven, and the grunt work is already being automated, by you.

If you're the closer who's been itching to run the whole show and build the machine behind it, tell Jack how you'd attack the first 90 days.