Entropy sells survival, power and preparedness gear in the US. Around $525k a year, currently at contribution margin neutral. Almost all of it is other people's product resold at 9-12% margin, which caps what the business can earn.
Own-brand product and better acquisition economics are the fix. That's the job.
You'd own the P&L and report to Jack and Lasse weekly. Nobody else is doing this.
Tasks
- Own blended gross margin, moving it from 12% to 25%, and take the business through breakeven.
- Source and launch own-brand SKUs. Suppliers, MOQ negotiation, samples, freight, duty, 3PL, listings, launch.
- Run paid acquisition yourself. Google Shopping, PMax and Search. There's no agency and there won't be one.
- Site and conversion work. Product pages, imagery, copy, checkout, cart abandonment.
- Build attach and post-purchase revenue. Checkout upsells, replenishment, email flows.
- Restart the content engine. Video cadence, TikTok, YouTube, UGC and reviews.
- Manage the existing dropship catalogue on margin, cutting what doesn't pay.
- First 90 days: paid spend cut on every SKU below 15% margin, even where that drops revenue. Google Ads moved in-house. First own-brand order placed. Attach offers live at checkout. Blended gross margin at 16%.
Requirements
Must have:
- Launched a physical product end to end. Sourced it, negotiated MOQ, approved samples, managed freight, priced it, listed it, sold it
- Run Google Ads yourself on a Shopping-led store. In the account, not briefing an agency
- Owned a gross margin or P&L number, not a revenue or ROAS number
- Operated at $500k-5m, where you wrote the product page and answered the customer emails
- Comfortable cutting revenue to fix margin
- Work independently. No team, no budget approver, nobody checking your work between weekly calls
Nice to have:
- Built checkout attach, upsells or replenishment flows
- Sold consumables or anything with repeat purchase
- Worked with Chinese suppliers, or US co-packers and contract manufacturers
- US import, duty classification, 3PL setup
- Klaviyo or equivalent, built from scratch rather than inherited
- Bundle and kit pricing
- Preparedness, outdoor, hunting or adjacent category knowledge
We're also open to people from outside ecom. Founders whose company didn't work out, consultants who want to operate, anyone who has built something and can show it. The mechanics are learnable. The instinct isn't.
Not for you if you want a team, a budget, or someone telling you what to do next week. Or if a 25% revenue drop in month one would be a problem.
Benefits
€65-75,000 base. Equity from 5%, up to 10% earned against margin and profitability targets. Quarterly bonus on gross margin. Fully remote, anywhere in Europe, hours yours.
Small business, no funding behind it, everything pays for itself out of what the store makes. Take it through breakeven and to 25% margins with a real own-brand line and you own a meaningful piece of a profitable company you built.
Entropy sits inside a wider venture portfolio. If you get this working and want to build the next thing in this space, that conversation is open.
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Ecommerce Brand Manager employer: Bifrost Studios
At Relay, we pride ourselves on being an exceptional employer that values flexibility and personal growth. Our remote Appointment Setter role offers a supportive work culture with comprehensive training, enriched lead lists, and the opportunity to work across diverse industries, ensuring that no two days are the same. With competitive pay and the chance to transition into full-time roles, we empower our team members to thrive while balancing their personal commitments.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Brand Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Bifrost Studios are looking for when hiring for a Ecommerce Brand Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Bifrost Studios for the Ecommerce Brand Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Bifrost Studios as a Ecommerce Brand Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Bifrost Studios’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Brand Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Bifrost Studios, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Bifrost Studios's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Bifrost Studios. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Bifrost Studios
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Bifrost Studios uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Bifrost Studios. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
