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- Tasks: Lead a team to shape and execute a dynamic communication strategy.
- Company: Biffa is revolutionising waste management for a sustainable future.
- Benefits: Enjoy a rewarding career with opportunities for growth and creativity.
- Why this job: Join us to make a real impact on sustainability and brand reputation.
- Qualifications: 5 years in Strategic Communications with proven leadership and PR experience.
- Other info: We value diversity and encourage innovative ideas in our collaborative environment.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Strategic Communications is a senior leadership role responsible for shaping and executing a comprehensive communication strategy that increases our strategic influence, enhances our brand reputation, drives engagement, and supports business growth. You will lead a team of professionals in public relations, content creation, and social media management, ensuring that all efforts align with the company's objectives and values. You also collaborate closely with our Head of Sustainability and Public Affairs, Head of Partnerships, and expert consultancy leads on Innovation, Packaging, and Waste Management. This role is pivotal in enhancing the brand's influence, visibility, reputation, and engagement across various platforms.
Your Core Responsibilities
- Provide strategic counsel to senior management on external communication matters related to strategic positioning, public affairs, and crisis management.
- Develop and implement a holistic PR, content, and social media strategy to engage and influence different target audiences. As part of this, build and maintain strong relationships with key media outlets, industry influencers, and stakeholders.
- Provide communication support for public affairs, helping to shape our leadership positioning and point of view on different policies and matters related to the waste sector.
- Manage all external communications, including press releases, media briefings, and interviews, ensuring that they align with the Brand and our leadership positioning.
- Lead the team in producing high-quality, engaging, and relevant content across various platforms (blogs, whitepapers, case studies, etc.).
- Oversee the company's organic social media presence, ensuring consistent messaging and engagement.
- Analyse performance of all PR, content, and social media campaigns to measure their effectiveness, identify opportunities, and inform future strategies.
- Manage and mentor a team of PR, content, and social media professionals.
- Foster a collaborative and creative environment that encourages innovation and excellence.
Our Essential Requirements
- 5 years experience leading a Strategic Communications team within a large complex organisation.
- Experience of Public Affairs, PR, reputation management, content, social, and data analysis.
- Proven record of delivering large scale, effective PR, Content and Social strategies.
- Demonstrable strategic leader able to identify opportunities and shape plans based on insight and data.
Biffa - we're changing the way people think about waste. At Biffa, we love working with waste. Whether we're turning it into sustainable power, finding new ways to recycle it, or simply keeping it off the streets, we believe every day is an opportunity to improve the lives of millions. It's a view that's shared by our 11,000+ people around the country, who trust us to provide them with a career that's always rewarding, often challenging, but never dull. We believe different ideas, perspectives, and backgrounds are key to developing a creative and effective working environment, which is why you'll find us championing diversity and equality at every turn.
Head of Strategic Communications employer: Biffa
Contact Detail:
Biffa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Strategic Communications
✨Tip Number 1
Network with professionals in the strategic communications field, especially those who have experience in public affairs and PR. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and challenges in the sector.
✨Tip Number 2
Familiarise yourself with Biffa's current communication strategies and recent campaigns. Understanding their brand voice and values will help you tailor your approach and demonstrate your alignment with their objectives during interviews.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully managed teams and projects. Highlight specific examples of how you've fostered collaboration and innovation within your team to achieve strategic goals.
✨Tip Number 4
Prepare to discuss data analysis in relation to PR and social media campaigns. Be ready to share insights on how you've used data to inform strategies and measure success, as this is crucial for the role at Biffa.
We think you need these skills to ace Head of Strategic Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in strategic communications, public relations, and team leadership. Use specific examples that demonstrate your ability to shape communication strategies and manage teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with Biffa's mission and values, and provide examples of successful campaigns or strategies you've implemented in the past.
Showcase Your Leadership Skills: Emphasise your experience in leading teams and mentoring professionals. Highlight instances where you fostered collaboration and innovation within your team, as this is crucial for the Head of Strategic Communications role.
Demonstrate Data-Driven Decision Making: Include examples of how you've used data analysis to inform your communication strategies. This could involve measuring the effectiveness of PR campaigns or social media engagement, showcasing your ability to adapt based on insights.
How to prepare for a job interview at Biffa
✨Understand the Company’s Vision
Before the interview, take some time to research Biffa's mission and values. Understanding their approach to waste management and sustainability will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare examples from your past experience where you've successfully developed and implemented communication strategies. Be ready to discuss how these strategies influenced brand reputation and engagement, as this is crucial for the Head of Strategic Communications role.
✨Highlight Team Leadership Skills
Since this role involves managing a team, be prepared to talk about your leadership style. Share specific instances where you mentored team members or fostered a collaborative environment, as this will show your capability to lead effectively.
✨Prepare for Crisis Management Scenarios
Given the importance of crisis management in this position, think of examples where you've navigated challenging situations. Discuss your approach to maintaining brand integrity during crises, as this will demonstrate your readiness for the responsibilities of the role.
