Bielenda Group is one of the leading beauty companies in Central and Eastern Europe, with over 30 years of experience in skincare and cosmetics. Our portfolio includes a diverse range of brands distributed across international markets, and expanding our presence in the United States is a key strategic priority.
Role Overview
This position is responsible for building and scaling Bielenda's digital presence and online sales in UK, combining digital marketing, e-commerce, social commerce, commercial ownership and hands-on execution.
The role requires an omni-channel perspective: the person should understand how digital marketing,social media, KOL/KOC, media investment, TikTok Shop, Superdrug/Boots and offline retail activations work together to drive sell-out and brand growth. This is not only an e-commerce coordination role. The person must be able to manage off-platform digital marketing activities while also executing and growing the e-commerce business.
Key responsibilities:
- Develop and execute Bielenda's digital growth strategy for the UK market.
- Drive online sales and brand growth across TikTok Shop, Boots, Superdrug and other key channels.
- Lead the launch and ongoing management of TikTok Shop UK, including promotions, creator collaborations and affiliate programmes.
- Coordinate digital marketing activities with external agencies across paid media, social media and influencer marketing.
- Localise content and campaigns for the UK market.
- Work closely with the UK Key Account Manager to align digital activities with retail priorities.
- Monitor market trends, identify growth opportunities and optimise performance.
- Track key KPIs, analyse results and provide actionable recommendations.
- Manage marketing budgets and ensure effective execution of campaigns and product launches.
Requirements:
- Proven experience in digital marketing, e-commerce, social commerce or a similar commercial role.
- Strong understanding of digital marketing, performance media and online sales channels.
- Experience working with agencies, influencers, content creators and external partners.
- Experience with TikTok Shop and/or social commerce platforms.
- Knowledge of the UK retail and e-commerce landscape, including retailers such as Boots and Superdrug.
- Experience within beauty, cosmetics, FMCG or consumer goods industry.
- Strong analytical skills with the ability to translate data into commercial actions and growth opportunities.
- Excellent project management, communication and stakeholder management skills.
- Commercial mindset with a results-oriented approach.Fluent English, both written and spoken.
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