Bielenda Group is one of the leading beauty companies in Central and Eastern Europe, with over 30 years of experience in skincare and cosmetics. Our portfolio includes a diverse range of brands distributed across international markets, and expanding our presence in the United States is a key strategic priority.
Role Overview
This position is responsible for building and scaling Bielenda's digital presence and online sales in UK, combining digital marketing, e-commerce, social commerce, commercial ownership and hands-on execution.
The role requires an omni-channel perspective: the person should understand how digital marketing,social media, KOL/KOC, media investment, TikTok Shop, Superdrug/Boots and offline retail activations work together to drive sell-out and brand growth. This is not only an e-commerce coordination role. The person must be able to manage off-platform digital marketing activities while also executing and growing the e-commerce business.
Key responsibilities:
- Develop and execute Bielenda's digital growth strategy for the UK market.
- Drive online sales and brand growth across TikTok Shop, Boots, Superdrug and other key channels.
- Lead the launch and ongoing management of TikTok Shop UK, including promotions, creator collaborations and affiliate programmes.
- Coordinate digital marketing activities with external agencies across paid media, social media and influencer marketing.
- Localise content and campaigns for the UK market.
- Work closely with the UK Key Account Manager to align digital activities with retail priorities.
- Monitor market trends, identify growth opportunities and optimise performance.
- Track key KPIs, analyse results and provide actionable recommendations.
- Manage marketing budgets and ensure effective execution of campaigns and product launches.
Requirements:
- Proven experience in digital marketing, e-commerce, social commerce or a similar commercial role.
- Strong understanding of digital marketing, performance media and online sales channels.
- Experience working with agencies, influencers, content creators and external partners.
- Experience with TikTok Shop and/or social commerce platforms.
- Knowledge of the UK retail and e-commerce landscape, including retailers such as Boots and Superdrug.
- Experience within beauty, cosmetics, FMCG or consumer goods industry.
- Strong analytical skills with the ability to translate data into commercial actions and growth opportunities.
- Excellent project management, communication and stakeholder management skills.
- Commercial mindset with a results-oriented approach.Fluent English, both written and spoken.
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Manager (UK)
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Bielenda are looking for when hiring for a Digital Manager (UK).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Bielenda for the Digital Manager (UK), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Bielenda as a Digital Manager (UK), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Bielenda’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Manager (UK).
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Bielenda, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Bielenda's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Bielenda. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Bielenda
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Bielenda uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Bielenda. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
