At a Glance
- Tasks: Lead content creation and strategy, manage website performance, and execute email marketing campaigns.
- Company: Join Bidnamic, a fast-growing tech company revolutionising online retail advertising.
- Benefits: Enjoy remote work options, flexible hours, and a supportive team culture.
- Other info: Casual dress code and ongoing training for career development.
- Why this job: Be part of an innovative team with growth opportunities in a dynamic industry.
- Qualifications: Experience in SEO and HubSpot CMS is essential; strong communication skills are a must.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Location: Remote or hybrid with the ability to commute to the office for occasional meetings and events.
Type: 3 days a week.
Bidnamic is an innovative, fast-growing tech company transforming how online retailers unlock their potential on Google Ads. Our advanced platform empowers retailers to outperform competitors, driving growth in market share and revenue by optimising return on ad spend. With substantial backing from industry leaders, including board advisors to Net-A-Porter and co-founders of Booking.com, we have a proven track record of delivering outstanding results for our clients.
About the role
As a content marketing manager, you will be in charge of all content ideation and creation in line with our company strategy. You will be actively researching industry changes, and work to understand how those can affect the market and our clients. Collaborating closely with different teams (Sales, R&D, and Client Success), you will translate their insights into easy to digest content that highlights how our proprietary technology can help our existing and potential clients solve common and more niche problems affecting modern ecommerce.
Responsibilities
- Content Creation & Strategy: Lead the development of engaging content, in-depth industry reports, and compelling case studies from concept to publication.
- Website Management & Development: Take ownership of our website\'s performance and user experience. You\'ll create and update webpages, optimising website navigation, user engagement, and generation of new contacts, ensuring optimal design on both desktop and mobile.
- Email Marketing Campaigns: Develop and execute engaging email marketing campaigns, selecting relevant content and crafting persuasive copy. You\'ll manage both UK and US variations and analyse performance to continually optimise results.
- SEO & Digital Optimisation: Manage and support our SEO agency to implement strategic content plans and technical optimisations.
- Organic Social Media Promotion: Promote created content across social media platforms (mainly LinkedIn).
- Technical Website Maintenance: Conduct ongoing technical maintenance of our website, including front-end code edits within HubSpot\'s Design Manager, troubleshooting formatting issues, and ensuring mobile responsiveness. Develop and implement HubSpot automations (forms, CTAs, notifications) to streamline lead capture, sales team notification and audience nurturing.
About You
- Confident & Driven: Comfortable with cross-team communication, able to engage with different stakeholders and collaborate with others to create quality output.
- Communicative: Excellent verbal and written communication skills with the ability to adapt to different audiences.
- Detail-Oriented: As part of the marketing team, you will ensure that both design guidelines and brand messaging are always respected.
- Curious: Interested in SAAS and digital marketing, specifically Google Ads, and excited to become an expert in this field.
Required skills
- SEO: We are looking for someone with extensive experience who can hit the ground running, working autonomously and own the development and optimisation of our organic positioning.
- HubSpot: Intermediate knowledge of HubSpot CMS for content creation and front-end designing is essential.
Nice to have
- Knowledge of Adobe Photoshop, Illustrator, and Indesign
- Video-content creation and editing
- Ability to create advanced AI prompts for research and content drafting
Why Join Bidnamic?
- Growth Opportunity: Join a well-funded, dynamic, and rapidly expanding international business with significant potential for career progression.
- Supportive Team: Work in a high-energy, collaborative environment where success is celebrated.
- Work-Life Balance: Hybrid working schedule, casual dress, and a flexible culture that values your time.
- Career Development: Ongoing training, mentoring, and opportunities to grow as we scale.
Job details
- Seniority level: Mid-Senior level
- Employment type: Other
- Job function: Marketing and Sales
- Industries: Advertising Services
Content Marketing Manager B2B SAAS in Leeds employer: Bidnamic
Bidnamic is an exceptional employer, offering a dynamic and supportive work environment that fosters collaboration and innovation. With a flexible hybrid working model and a strong emphasis on career development, employees are encouraged to grow alongside the company while enjoying a healthy work-life balance. Join us to be part of a fast-growing tech company that values your contributions and celebrates success.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager B2B SAAS in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bidnamic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bidnamic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bidnamic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bidnamic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Manager B2B SAAS in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bidnamic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bidnamic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bidnamic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bidnamic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bidnamic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bidnamic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
