At a Glance
- Tasks: Lead market growth and partnerships across Europe in luxury travel and tourism.
- Company: Dynamic company focused on premium customer experiences and strategic partnerships.
- Benefits: Competitive salary, wellness benefits, and opportunities for career development.
- Other info: Join a diverse team committed to inclusivity and personal growth.
- Why this job: Make a significant impact in the luxury travel sector while shaping market strategies.
- Qualifications: Proven leadership in luxury travel or related sectors with strong commercial expertise.
The predicted salary is between 96000 - 96000 £ per year.
Overview
We are seeking a senior commercial leader to drive growth, partnerships, and market development across Europe.
The Head of European Markets will lead regional strategy across priority source markets, with a focus on commercial performance, partner acquisition, brand visibility, and premium customer growth.
The role is ideally suited to a candidate with experience in luxury travel, destination marketing, premium retail, or high-end tourism.
- Scope of Services
- Strategic Market & Partnership Leadership
- Drive market development strategies across key European territories to strengthen regional presence and unlock commercial growth.
- Identify, originate, and structure strategic partnerships with travel trade, luxury travel, mobility, accommodation, financial services, and tourism stakeholders across Europe.
- Define market‑specific propositions and go‑to‑market plans for high‑value audiences in priority European markets.
- Bring expertise and knowledge of membership programmes to support business development strategy, partner acquisition, and customer engagement across European markets.
- Commercial Leadership & Revenue Growth
- Drive the regional commercial pipeline, including opportunity development, proposal leadership, negotiation, and agreement closure.
- Drive revenue growth, market penetration, and premium customer acquisition across priority European markets.
- Set regional priorities and allocate focus based on market performance, opportunity, and strategic relevance.
- Drive regional budget management, ensuring disciplined investment planning, ROI tracking, and alignment with commercial priorities.
- Regional Marketing Strategy & Activation
- Lead regional marketing activations and partner campaigns aligned with brand and commercial objectives.
- Ensure consistent yet locally relevant storytelling and market positioning across European source markets.
- Monitor and optimise campaign performance against agreed KPIs, budgets, and regional priorities.
- Stakeholder Leadership & Cross‑Market Management
- Lead strategic relationships with key partners, agencies, and public stakeholders across European markets.
- Ensure effective coordination across internal teams and external market representatives to deliver against regional objectives.
- Lead, coach, and develop market‑facing team members and external representatives, setting clear priorities, accountability, and performance expectations across the region.
- Provide market intelligence and strategic recommendations to support planning, decision‑making, and long‑term growth.
- Deliverables & Outcomes
- Clear market strategies and execution plans in place across priority European markets.
- Secured high‑value strategic partnerships and commercial agreements across Europe.
- Improved commercial performance, brand visibility, and premium customer reach.
- Actionable market insight to inform future investment and growth priorities.
- Required Experience & Expertise
- Proven leadership experience across European markets within luxury travel, destination marketing, tourism, or related sectors.
- Strong commercial, partnership, and business development expertise in international B2B and B2B2C environments.
- Demonstrated ability to lead multi‑market strategies and influence senior stakeholders across geographies.
- Strong negotiation, analytical, and performance management capability.
- Strategic, results‑driven, and able to operate with high autonomy in a fast‑paced international environment.
Compensation
Starting minimum salary: 96,000
Benefits
A warm welcome, the chance to build an ever‑evolving career story, and benefits designed around your lifestyle, physical, mental and social wellbeing.
Our Commitment
We're proud to be a diverse and inclusive employer and welcome applications from every background. Come as you are.
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Head of Market - Europe in Bicester employer: Bicester Village
Bicester Village is an outstanding employer for those seeking a fulfilling career in hospitality, offering a vibrant work culture that prioritises exceptional guest experiences. With a commitment to employee growth and a diverse, inclusive environment, team members can expect ample opportunities for advancement while enjoying the benefits of a supportive and engaging workplace. Located in the picturesque Cherwell District, employees can thrive in a setting that values passion and dedication to service.
