At a Glance
- Tasks: Lead and inspire teams to drive growth and innovation in the UK & Ireland market.
- Company: Join BIC World, a brand committed to creating joyful and sustainable products.
- Benefits: Empower your career with a dynamic culture and opportunities for personal growth.
- Other info: Be part of an inclusive company that values diverse backgrounds and experiences.
- Why this job: Make a meaningful impact while leading a high-performing team in a strategic market.
- Qualifications: 15+ years in senior leadership roles, with a focus on commercial success and team development.
The predicted salary is between 80000 - 100000 £ per year.
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self‑starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
As General Manager for UK & Ireland, you will lead one of the most strategic and dynamic markets within BIC, driving a business of over 70M EUR across multiple categories and channels. You will spearhead commercial acceleration, strengthen market competitiveness, and deliver sustainable, profitable growth in two highly complex and fast‑evolving markets. This role demands a hands‑on leader, capable of energizing teams, executing turnaround strategies, and driving cultural alignment while ensuring operational excellence. Your leadership will shape the future of BIC in the region and build a resilient, high‑performing organization.
What you’ll do:
- Lead the full P&L for UK & Ireland, ensuring profitable growth, disciplined OPEX management, and long‑term market sustainability.
- Drive commercial excellence by executing a penetration‑led growth model, focusing on: Sales & Execution, Customer relationships, Customer care, Marketing & Trade Marketing Activation.
- Build and inspire a motivated, high‑performing team, enabling people transformation, talent development, succession planning, and leadership capability.
- Ensure strong cross‑functional alignment across Sales, Trade Marketing, Marketing, Revenue Growth Management, Supply Chain, Finance and HR to deliver flawless execution in the UK & Ireland market.
- Represent the region at the region/global level, guaranteeing strategic alignment, accurate business performance insights, and data‑driven decision‑making.
Projects you’ll work on:
- Design in partnership with categories a strategic penetration‑led plan, providing market insights to develop products and innovations that meet consumers’ demands.
- Execute the growth roadmap, expanding distribution, building strong collaborations with our customers and accelerating market share performance.
- Develop resilience strategies for volatile environments, ensuring continuity, risk mitigation and operational stability.
- Lead organizational reshaping to strengthen capabilities, accelerate decision‑making, and enhance leadership maturity across the market.
What we’re looking for in you:
- 15+ years of senior leadership experience with proven results in commercial, sales or general management roles, ideally in consumer goods.
- Demonstrated success in turnaround situations, pricing management, RTM evolution, and building sustainable commercial capabilities.
- Strong people leadership: able to mobilize teams, coach talent, lead through change and make bold decisions when needed.
- High EQ and cultural awareness — a leader who builds trust with local teams, avoids "HQ parachute" perceptions, and adapts naturally to the market.
- Exceptional strategic thinking with hands‑on execution; resilient, analytical, decisive, and able to navigate uncertain or volatile environments.
- Preferred: Experience leading multi‑country P&Ls, background in both Modern and Traditional channels, and advanced English.
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
General Manager UK & Ireland employer: BIC Corporation
BIC World is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to take ownership of their careers while making a meaningful impact. Located in Hammersmith, London, the company offers robust growth opportunities, a commitment to sustainability, and a collaborative environment where innovative thinkers can thrive. As a leader in the consumer goods sector, BIC provides its team with the resources and support needed to drive commercial excellence and build a high-performing organisation.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager UK & Ireland
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that General Manager role.
✨Tip Number 2
Show off your leadership skills! When you get the chance to chat with potential employers, share specific examples of how you've led teams and driven results. They want to see that you can energise and inspire others, just like BIC does.
✨Tip Number 3
Research, research, research! Know BIC inside out—its products, culture, and market position. This will help you tailor your conversations and show that you're genuinely interested in making a meaningful impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the BIC team and ready to roll up your sleeves to get the job done.
We think you need these skills to ace General Manager UK & Ireland
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the General Manager role. Highlight your relevant experience in commercial leadership and how you've driven growth in previous positions. We want to see how you can bring your unique skills to BIC!
Showcase Your Leadership Style:In your application, give us a glimpse of your leadership approach. Share examples of how you've inspired teams and navigated through challenges. We’re looking for someone who can energise and motivate others, so let that shine through!
Demonstrate Strategic Thinking:We love candidates who think strategically! Use your application to illustrate how you've developed and executed successful business strategies in the past. Show us your analytical side and how you’ve made data-driven decisions.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at BIC Corporation
✨Know Your Numbers
As a General Manager, you'll be expected to handle P&L responsibilities. Brush up on your financial acumen and be ready to discuss how you've driven profitable growth in previous roles. Bring specific examples of how you managed OPEX and achieved sustainable results.
✨Showcase Your Leadership Style
This role demands strong people leadership. Prepare to share stories about how you've mobilised teams and developed talent. Highlight your experience in coaching and leading through change, as well as any successful turnaround situations you've navigated.
✨Understand the Market Landscape
Familiarise yourself with the UK & Ireland markets, especially in consumer goods. Be ready to discuss market trends, competitive dynamics, and how you would approach building strong customer relationships. Showing that you can think strategically while executing hands-on will impress the interviewers.
✨Cultural Fit is Key
BIC values cultural awareness and trust-building. Prepare to discuss how you've adapted your leadership style to different cultures and avoided 'HQ parachute' perceptions. Demonstrating high emotional intelligence and an understanding of local nuances will set you apart.
