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- Tasks: Lead marketing and fundraising efforts to inspire guests and support wildlife conservation.
- Company: Join the Welsh Mountain Zoo, dedicated to bringing conservation to life.
- Benefits: Enjoy free zoo admission, discounts, training, and a wellbeing programme.
- Why this job: Make a real impact in conservation while developing your skills in a vibrant environment.
- Qualifications: Experience in marketing or fundraising, with a relevant degree and a passion for wildlife.
- Other info: This is a new role with opportunities to build and lead a team.
The predicted salary is between 28800 - 43200 £ per year.
Welsh Mountain Zoo – National Zoological Society of Wales
Welsh Mountain Zoo – National Zoological Society of Wales
Wales Closing date for applications is: 21st Sep 2025
At the Welsh Mountain Zoo, everything we do is guided by Our Mission – to bring conservation to life. Our Marketing and Fundraising Manager plays a vital role in making this happen: inspiring more guests to visit, helping people connect with wildlife, and generating the revenue that supports our conservation, education, and animal care programmes.
This is a new and exciting role, leading the development of a marketing and fundraising department. Initially, you will be both strategist and hands-on deliverer: creating and running campaigns, managing digital channels, and shaping our fundraising approach. Over time, you will build and lead a small team (including a part-time fundraiser) to grow revenue and share our conservation story more widely.
Key responsibilities:
- Deliver creative marketing campaigns across digital and print to drive visits, income, and awareness.
- Manage digital platforms (website, SEO, social media, email, paid ads) and produce engaging content.
- Lead fundraising activity, including grant applications, corporate partnerships, giving campaigns, and Gift Aid.
- Build strong partnerships in tourism, PR, and the local community to expand reach.
- Track performance, manage budgets, and report to the leadership team and Board.
What you’ll bring:
- Proven experience in marketing and/or fundraising with a track record of revenue growth.
- A marketing or business-related degree.
- Full UK driving licence.
- Data literate and familiar with (CTR, CPC, CPA, ROAS) marketing metrics.
- Knowledge of corporate, grant, giving, and legacy fundraising essentials.
- Excellent copywriting, campaign planning, and project management skills.
- Experience managing budgets, suppliers, and ideally a small team.
- A passion for wildlife, conservation, and inspiring public support.
Benefits include:
Free zoo admission (for you and your family), free parking, uniform, staff discounts, training and development, employee wellbeing programme, company sick pay*, and pension scheme* (*after qualifying service).
BIAZA\’s office hours are 9am – 5pm Monday to Friday. Contact outside of those times will get a response when we are next in the office.
If your enquiry is urgent and you need a response before the BIAZA office reopens, please call Jo Judge on 07593 580602. If you wish to reach one of our members, please contact them directly.
The British and Irish Association of Zoos and Aquariums is a charitable company limited by guarantee and registered in England and Wales number 6789783.Registered Office Regent’s Park, London NW1 4RY. Registered Charity Number is 1128168 and SC040783 (Scotland)
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Marketing & Fundraising Manager employer: BIAZA (British and Irish Association of Zoos and Aquariums)
Contact Detail:
BIAZA (British and Irish Association of Zoos and Aquariums) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Fundraising Manager
✨Tip Number 1
Familiarise yourself with the Welsh Mountain Zoo's mission and values. Understanding their conservation goals will help you align your marketing strategies with their vision, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the zoo and conservation sectors. Attend relevant events or join online forums to connect with people who can provide insights into the role and potentially refer you.
✨Tip Number 3
Showcase your passion for wildlife and conservation in conversations. Whether it's through social media or networking events, expressing your enthusiasm can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific marketing campaigns you've led in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive revenue growth, as this is crucial for the role.
We think you need these skills to ace Marketing & Fundraising Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills. Tailor your application to highlight how your experience aligns with their needs, especially in marketing and fundraising.
Craft a Compelling CV: Ensure your CV showcases relevant experience in marketing and fundraising. Use quantifiable achievements to demonstrate your impact, such as revenue growth or successful campaigns you've led.
Write a Strong Cover Letter: Your cover letter should express your passion for wildlife and conservation. Discuss specific examples of your previous work that relate to the role, and explain why you want to work at the Welsh Mountain Zoo.
Highlight Relevant Skills: Emphasise your data literacy and familiarity with marketing metrics like CTR and CPC. Mention any experience with digital platforms and content creation, as these are crucial for the role.
How to prepare for a job interview at BIAZA (British and Irish Association of Zoos and Aquariums)
✨Show Your Passion for Conservation
Make sure to express your enthusiasm for wildlife and conservation during the interview. Share any personal experiences or projects that demonstrate your commitment to these causes, as this role is all about inspiring public support for conservation efforts.
✨Demonstrate Your Marketing Expertise
Be prepared to discuss specific marketing campaigns you've led in the past. Highlight your experience with digital platforms, SEO, and content creation, as well as any metrics that showcase your success in driving revenue growth.
✨Prepare for Fundraising Questions
Since this role involves leading fundraising activities, be ready to talk about your experience with grant applications, corporate partnerships, and other fundraising strategies. Have examples of successful campaigns or partnerships you’ve developed in previous roles.
✨Know the Local Community
Research the local tourism and PR landscape before your interview. Being able to discuss potential partnerships and how you can expand the zoo's reach within the community will show that you're proactive and have a strategic mindset.