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- Tasks: Lead creative marketing campaigns across multiple channels and engage with diverse brands.
- Company: Join BGI, a dynamic company focused on personal and professional growth.
- Benefits: Enjoy competitive salary, health perks, gym discounts, and 33 days annual leave.
- Why this job: Be hands-on in a fast-paced environment and make a real impact on brand engagement.
- Qualifications: 3+ years in marketing, strong digital skills, and excellent communication abilities.
- Other info: Opportunity for career development and a chance to support causes you care about.
The predicted salary is between 30000 - 35000 £ per year.
Are you a creative, digitally minded marketer who loves bringing brands to life through content, campaigns, and smart use of technology? Do you thrive in a fast paced environment where no two days are the same? If so, this could be the perfect next step for you. BGI are looking for a Marketing Lead to join our Group Marketing team, supporting five unique brands and playing a hands on role in delivering campaigns that drive engagement, awareness, and commercial growth. This is an exciting opportunity for a generalist marketer with a digital bias, someone who naturally gravitates towards social media, content creation, video, podcasts, events, and marketing automation, without being limited to a single speciality.
Key Duties:
- Build, deliver and analyse CRM and email marketing campaigns using tools like HubSpot or Bullhorn.
- Manage sales sequences, campaign lists and touchpoints during marketing and sales activity.
- Create digital content across social media, email, video, podcasts and websites.
- Support video editing, recording and production for brand and thought leadership content.
- Coordinate and promote B2B events (online and in person), including pre and post event activity.
- Monitor campaign performance and provide data led insights.
- Use marketing technology and automation to improve efficiency and campaign outcomes.
- Support consistent content calendars and brand messaging across all five brands.
- Work closely with internal teams to strengthen personal branding for consultants.
This role is ideal for someone who is hands on, curious, and loves experimenting with new formats, tools and creative ideas.
Experience & Skills Required:
- At least 3 years’ experience in a marketing role.
- A strong generalist with an interest in digital/content, social, video, email, events.
- Confident creating content end to end, from idea → execution → reporting.
- Data led and comfortable using CRM, analytics and performance dashboards.
- Excellent communicator with strong copywriting ability.
- Proactive and adaptable with a problem solving mindset.
- Experience in recruitment or talent focused businesses would be an advantage.
- An international outlook and ability to work across multiple brands is a plus.
Why Join BGI?
- Comprehensive Medical Cash Plan (health screening, dental, optical, chiropractor + more)
- Discounts on holistic wellbeing therapies and treatments
- A tree planted for every new hire, Welcome to EmployTREE!
- 24 hour EAP support & CBT
- Annual Company Award Events at surprise destinations
- Discounted gym memberships & wellness perks
- Life Assurance
- High Street rewards, vouchers & cashback
- 33 Days Annual Leave, plus extra leave for long service and recognition
- Accredited training courses & a fully mapped development plan
- Paid Charity Days to support causes you care about
Applications close: Wednesday 4 March
Marketing Lead in Cardiff employer: BGI
Contact Detail:
BGI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead in Cardiff
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in content creation, social media campaigns, and any other relevant projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and think about how you can contribute. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing Lead in Cardiff
Some tips for your application 🫡
Show Your Creative Side: As a Marketing Lead, creativity is key! Make sure your application reflects your unique style and ideas. Use engaging language and don’t shy away from showcasing your past campaigns or projects that highlight your creative flair.
Tailor Your CV and Cover Letter: We want to see how you fit into our world! Customise your CV and cover letter to align with the job description. Highlight your experience in digital marketing, content creation, and any relevant tools like HubSpot or Bullhorn that you've used.
Be Data-Driven: Since we love data-led insights, make sure to include any metrics or results from your previous campaigns. Show us how your efforts have driven engagement or growth, and how you’ve used analytics to inform your strategies.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at BGI
✨Know Your Brands
Before the interview, take some time to research the five unique brands you'll be supporting. Understand their values, target audiences, and recent campaigns. This will not only show your enthusiasm but also help you tailor your answers to demonstrate how you can contribute to each brand's success.
✨Showcase Your Creativity
As a Marketing Lead, creativity is key! Prepare examples of past campaigns or content you've created that had a significant impact. Be ready to discuss your thought process and how you used technology and digital tools to bring your ideas to life.
✨Data-Driven Mindset
Since the role requires a data-led approach, brush up on your experience with CRM tools and analytics. Be prepared to discuss how you've used data to inform your marketing strategies and improve campaign performance in previous roles.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's marketing goals, team dynamics, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.