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- Tasks: Drive customer engagement strategies and optimise experiences across digital channels.
- Company: BGB Group, a leading healthcare communications agency known for excellence.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be a strategic thinker in the dynamic healthcare space and make a real impact.
- Qualifications: Degree in Marketing or related field; 4-6 years in engagement strategy preferred.
- Other info: Join a collaborative team and stay ahead of trends in media and technology.
The predicted salary is between 36000 - 60000 £ per year.
BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.
The Associate Director, Engagement Strategy supports the development and execution of customer engagement and experience strategies across various touchpoints and digital channels. This role is ideal for a strategic thinker who is eager to contribute to CX planning, journey mapping, and omnichannel campaign strategy within the pharmaceutical and healthcare space.
Responsibilities- Contribute to the development of strategic engagement plans that align with brand objectives and customer needs.
- Support the creation of customer journey maps, identifying key moments to optimize the customer experience.
- Assist in the development of omnichannel strategies across paid, owned, and earned channels.
- Collaborate with media, analytics, and content teams to ensure alignment across tactics and performance goals.
- Conduct competitive research and market analysis to inform strategic decisions.
- Draft POVs on digital trends, engagement tactics, or new technologies relevant to healthcare marketing.
- Aid in the creation of ecosystem and channel maps that illustrate integrated campaign approaches.
- Gather and analyze data to support insight mining and optimization efforts.
- Participate in internal and client-facing workshops to support ideation and planning.
- Provide light media strategy support in collaboration with media partners—assessing target audience behavior, channel performance, and opportunities.
- Support CX initiatives and advocate for customer-first thinking across teams.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 4–6 years of experience in engagement strategy, brand planning, customer experience, or digital marketing—pharmaceutical or healthcare agency experience strongly preferred.
- Familiarity with customer journey mapping, media channel strategy, and omnichannel planning.
- Understanding of the pharmaceutical advertising landscape, including HCP and DTC initiatives.
- Proficiency in tools such as Salesforce Marketing Cloud, Veeva, Sermo, and Doximity a plus.
- Demonstrated ability to think strategically and translate insights into action.
- Comfortable working with cross-functional teams and managing multiple workstreams.
- Strong communication, organizational, and presentation skills.
- Curious mindset with an eagerness to stay on top of emerging trends in engagement, media, and technology.
BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.
Associate Director, Engagement Strategy in London employer: BGB Group
Contact Detail:
BGB Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Engagement Strategy in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their engagement strategies and think about how your skills can contribute. We want you to shine, so practice common interview questions and have your own ready!
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your previous work in engagement strategy. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Associate Director, Engagement Strategy in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director, Engagement Strategy role. Highlight your experience in engagement strategy and customer journey mapping, as these are key areas we’re looking for.
Showcase Your Strategic Thinking: In your application, demonstrate how you’ve contributed to strategic engagement plans in the past. We want to see examples of how you’ve aligned brand objectives with customer needs, so don’t hold back!
Be Data-Driven: We love a good data story! Include any relevant metrics or insights from your previous roles that showcase your ability to gather and analyse data for strategic decisions. This will really help your application stand out.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BGB Group
✨Know Your Stuff
Before the interview, dive deep into BGB Group's work and their approach to engagement strategy. Familiarise yourself with their recent campaigns and how they align with customer experience in the healthcare sector. This will show that you’re genuinely interested and prepared.
✨Showcase Your Strategic Thinking
Be ready to discuss your previous experiences in developing engagement strategies. Prepare specific examples where you contributed to customer journey mapping or omnichannel campaigns. Highlight how your strategic insights led to measurable outcomes.
✨Brush Up on Industry Trends
Stay updated on the latest trends in healthcare marketing and digital engagement. Be prepared to share your thoughts on emerging technologies and how they can impact customer experience. This demonstrates your curiosity and commitment to staying ahead in the field.
✨Engage in Collaborative Conversations
Since this role involves working with cross-functional teams, practice discussing how you’ve successfully collaborated in the past. Think of examples where you aligned different teams towards a common goal, especially in a fast-paced environment like healthcare.