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- Tasks: Drive customer engagement strategies and optimise experiences across digital channels.
- Company: BGB Group, a leading healthcare communications agency known for excellence.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be a strategic thinker in the dynamic healthcare space and make a real impact.
- Qualifications: 4-6 years in engagement strategy or digital marketing, preferably in healthcare.
- Other info: Join a collaborative team and stay ahead of emerging trends in engagement and technology.
The predicted salary is between 36000 - 60000 £ per year.
BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.
The Associate Director, Engagement Strategy supports the development and execution of customer engagement and experience strategies across various touchpoints and digital channels. This role is ideal for a strategic thinker who is eager to contribute to CX planning, journey mapping, and omnichannel campaign strategy within the pharmaceutical and healthcare space.
Responsibilities- Contribute to the development of strategic engagement plans that align with brand objectives and customer needs.
- Support the creation of customer journey maps, identifying key moments to optimize the customer experience.
- Assist in the development of omnichannel strategies across paid, owned, and earned channels.
- Collaborate with media, analytics, and content teams to ensure alignment across tactics and performance goals.
- Conduct competitive research and market analysis to inform strategic decisions.
- Draft POVs on digital trends, engagement tactics, or new technologies relevant to healthcare marketing.
- Aid in the creation of ecosystem and channel maps that illustrate integrated campaign approaches.
- Gather and analyze data to support insight mining and optimization efforts.
- Participate in internal and client-facing workshops to support ideation and planning.
- Provide light media strategy support in collaboration with media partners—assessing target audience behavior, channel performance, and opportunities.
- Support CX initiatives and advocate for customer-first thinking across teams.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 4–6 years of experience in engagement strategy, brand planning, customer experience, or digital marketing—pharmaceutical or healthcare agency experience strongly preferred.
- Familiarity with customer journey mapping, media channel strategy, and omnichannel planning.
- Understanding of the pharmaceutical advertising landscape, including HCP and DTC initiatives.
- Proficiency in tools such as Salesforce Marketing Cloud, Veeva, Sermo, and Doximity a plus.
- Demonstrated ability to think strategically and translate insights into action.
- Comfortable working with cross-functional teams and managing multiple workstreams.
- Strong communication, organizational, and presentation skills.
- Curious mindset with an eagerness to stay on top of emerging trends in engagement, media, and technology.
BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.
Associate Director, Engagement Strategy employer: BGB Group
Contact Detail:
BGB Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Engagement Strategy
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and having your own questions ready. Show them you’re genuinely interested in their work and how you can contribute!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Make sure your application stands out by tailoring it to the specific role and showcasing your relevant experience.
We think you need these skills to ace Associate Director, Engagement Strategy
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director, Engagement Strategy role. Highlight your experience in engagement strategy and customer journey mapping, as these are key aspects of the job. We want to see how your skills align with our needs!
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically. Share examples of how you've contributed to engagement plans or omnichannel strategies in the past. We love seeing candidates who can translate insights into actionable strategies!
Be Data-Driven: Since this role involves gathering and analysing data, include any relevant experience you have with data analysis or market research. Show us how you've used data to inform decisions and optimise customer experiences in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team at BGB Group!
How to prepare for a job interview at BGB Group
✨Know Your Engagement Strategies
Make sure you brush up on the latest trends in customer engagement and experience strategies. Be ready to discuss how you've contributed to similar projects in the past, especially in the healthcare or pharmaceutical sectors.
✨Master the Customer Journey
Familiarise yourself with customer journey mapping techniques. Prepare to share examples of how you've identified key moments in a customer's journey and optimised their experience, as this will be crucial for the role.
✨Showcase Your Collaborative Spirit
This role requires working with various teams, so be prepared to talk about your experience collaborating with media, analytics, and content teams. Highlight specific instances where your teamwork led to successful outcomes.
✨Stay Ahead of Digital Trends
Demonstrate your curiosity and knowledge of emerging digital trends and technologies relevant to healthcare marketing. Bring insights or recent findings to the table that could benefit the company's engagement strategies.
