At a Glance
- Tasks: Drive lead generation and build a high-quality pipeline for sales teams.
- Company: Join a dynamic marketing team in a fast-paced, international environment.
- Benefits: Competitive salary, professional development, and a supportive workplace culture.
- Other info: Opportunity to work with cutting-edge marketing tools and collaborate with senior stakeholders.
- Why this job: Make a real impact on brand growth through innovative marketing strategies.
- Qualifications: Degree in Marketing or equivalent, with 2-4 years of B2B marketing experience.
The predicted salary is between 35000 - 45000 € per year.
The Role
Reporting to the Head of Marketing, this role will focus heavily on driving lead generation and building a high‑quality pipeline for the sales teams. You will work closely with the marketing and regional relationship management (sales) teams to execute and optimise multi‑channel lead generation campaigns, produce high‑impact collateral that converts, support sales enablement with lead‑nurturing content, and grow the bfinance brand through targeted, performance‑driven marketing. A significant portion of the role involves owning digital lead generation activities such as email, website, content syndication and paid/organic channels, analysing campaign performance against pipeline and revenue metrics, maintaining marketing automation/CRM systems for lead flow, and ensuring marketing directly contributes to new business acquisition in the institutional investment space. This is a hands‑on, metrics‑oriented position with strong emphasis on generating measurable leads, optimising conversion funnels, and supporting sales growth.
Key Responsibilities
- Support planning, execution and optimisation of multi‑channel lead generation campaigns (email nurturing, content syndication, webinars, organic search, LinkedIn, and thought leadership distribution) to generate high‑quality leads for regional sales teams.
- Assist with development and implementation of targeted demand generation programmes tailored to client segments (e.g. pension funds, insurers, wealth managers) and regions, with clear KPIs focused on lead volume, qualification rate and pipeline contribution.
- Contribute to ongoing improvement of data quality and integrity within the CRM and marketing automation systems, including supporting list hygiene, segmentation accuracy and lead enrichment processes in collaboration with sales teams.
- Assist with creating and deploying lead magnet content (whitepapers, reports, guides, webinars, case studies) designed to attract and capture institutional investor interest.
- Support email marketing strategy and execution using the marketing automation platform—including list segmentation, A/B testing, lead scoring, drip campaigns and personalised nurture flows to progress leads through the funnel.
- Support management and optimisation of the company website and landing pages for lead capture, conversion rate optimisation (CRO) and on‑site SEO to drive organic lead growth.
- Collaborate with regional sales teams to support lead hand‑off, provide campaign reporting and refine targeting based on feedback and performance data.
- Track, analyse and report on lead generation performance (including source attribution, cost per lead, conversion rates, marketing‑sourced pipeline and ROI) using dashboards and weekly/monthly reporting.
- Maintain and enhance marketing automation and CRM systems to ensure clean lead flow, accurate scoring and seamless sales hand‑over.
- Support sales enablement by producing pitch materials, proposals and presentations that align with generated leads and opportunities.
- Assist with broader marketing activities including event promotion (virtual and in‑person), PR/award submissions and content publishing, with a view to lead capture and pipeline impact.
- Provide administrative and logistical support for marketing operations and campaign delivery.
Skills and Experience
- A Degree in Marketing (or equivalent) or CIM Diploma (or similar), plus a minimum of 2–4 years’ experience in B2B marketing, ideally with a strong track record in lead generation / demand generation.
- Proven experience running lead generation campaigns in a B2B/professional services environment, with demonstrable impact on pipeline and new business.
- Hands‑on experience with marketing automation platforms (e.g. HubSpot, Marketo, Pardot) for email marketing, lead scoring, nurturing and reporting.
- Proven ability to contribute to improving data quality, integrity and efficacy in marketing/sales systems (e.g. through accurate sourcing, process enhancements, segmentation refinement, enrichment practices and ongoing campaign feedback).
- Experience managing websites and landing pages via content management systems (CMS), with a focus on conversion optimisation.
- Basic working knowledge of HTML/CSS for email and landing page tweaks.
- Solid understanding of SEO and on‑page optimisation to drive inbound leads.
- Strong analytical skills and proficiency in Excel (pivot tables, data analysis) and PowerPoint; experience with data visualisation tools is a plus.
- Proficiency in Adobe Photoshop, InDesign and Microsoft PowerPoint for creating marketing assets.
- Excellent written and verbal communication skills in English, with strong copywriting, grammar and proofreading ability for compelling B2B content.
- Demonstrated ability to work independently, manage multiple campaigns/projects, prioritise effectively and drive initiatives with minimal supervision.
- Comfort engaging with senior stakeholders and regional sales teams in a fast‑paced, international environment.
- A proactive, results‑oriented mindset with a focus on metrics, testing and continuous improvement.
- Interest in financial/institutional markets is beneficial but not essential.
EEO Statement
We are committed to providing equal opportunities in employment and to creating a working environment where everyone can thrive and feel a true sense of belonging.
Marketing Specialist in London employer: bfinance
At bfinance, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our Marketing Specialist role offers the opportunity to drive impactful lead generation campaigns in a dynamic environment, with access to professional development resources and a commitment to employee growth. Located in a vibrant city, we provide a supportive atmosphere where your contributions directly influence our success in the institutional investment space.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Marketing Specialist role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Get your hands dirty with some real-world experience. Consider volunteering for marketing projects or internships, even if they're unpaid. It’s a great way to build your portfolio and show off your skills in lead generation and campaign optimisation.
✨Tip Number 3
Don’t just apply anywhere—focus on companies that align with your values and interests. When you find a role that excites you, tailor your approach and show them how you can drive their lead generation efforts through your unique skills.
✨Tip Number 4
Keep an eye on our website for openings! We’re always looking for passionate individuals to join our team. Applying directly through our site not only shows your interest but also gives you a better chance of standing out.
We think you need these skills to ace Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Specialist. Highlight your experience in lead generation and any specific campaigns you've run that align with what we're looking for. We want to see how you can contribute to our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills can help drive our lead generation efforts. Be sure to mention any relevant tools or platforms you’ve used, like HubSpot or Marketo.
Showcase Your Analytical Skills:Since this role is metrics-oriented, don’t forget to include examples of how you've tracked and analysed campaign performance in the past. We love numbers, so if you can show us how your efforts led to measurable results, that’s a big plus!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at bfinance
✨Know Your Metrics
Since this role is heavily focused on lead generation and metrics, make sure you brush up on key performance indicators (KPIs) relevant to marketing. Be ready to discuss how you've used data to drive decisions in past campaigns.
✨Showcase Your Campaign Experience
Prepare specific examples of successful multi-channel lead generation campaigns you've executed. Highlight your role, the strategies you implemented, and the measurable outcomes. This will demonstrate your hands-on experience and impact.
✨Familiarise with Marketing Tools
Get comfortable with marketing automation platforms like HubSpot or Marketo, as well as CRM systems. If you have experience with these tools, be prepared to discuss how you've used them to optimise lead flow and improve data quality.
✨Engage with the Sales Perspective
Since collaboration with sales teams is crucial, think about how you've supported sales enablement in the past. Be ready to share how you've created content that aligns with sales goals and how you've refined targeting based on feedback.
