Duration: 3 months (potential for further engagement)
Location: London / Hybrid
Day Rate: dependent on experience
Start Date: Immediate
About Us
BFB Labs is a sector-leading social enterprise bringing together clinical excellence and digital technologies to enable better youth mental health.
bfb-labs.com
The Role
We are seeking a sharp, agile Digital Marketing Specialist who can hit the ground running. The ideal person is a hybrid strategist and executor. You will create the go-to-market (GTM) strategy and physically build, launch, and optimise the campaigns yourself.
Crucially, you must have a proven track record of launching new digital products/services specifically targeted at young people. You know how to market sensitive topics, where this audience hangs out online, and how to build digital trust.
Key Responsibilities
- Strategy to Execution: Rapidly design a comprehensive digital launch strategy for our mental health platform, then roll up your sleeves to execute it end-to-end.
- Campaign Management: Set up, launch, and manage paid and organic campaigns across youth-centric platforms (TikTok, Instagram, Snapchat, and community spaces like Discord). You won’t be able to rely on video content / case studies as this is a low resource exercise and timing is tight.
- Conversion & Trust Optimisation: Oversee user acquisition funnels, ensuring the messaging balances high conversion rates with the empathy and privacy required for a mental health product.
- Content & Creative: Brief or create high-performing yet low-resource consuming content that connects with target audiences.
- Performance Tracking: Set up robust tracking, monitor daily performance KPIs, and rapidly pivot tactics based on real-time data.
About You (Skills & Experience)
- The Youth Specialist: You have a portfolio demonstrating successful digital product launches aimed at the under-25 demographic. You understand internet culture and youth consumer behaviour inside out.
- Ethical & Compliant Marketer: You know how to write compelling copy for a younger audience without crossing ethical boundaries or triggering platform bans on sensitive health topics.
- Speed & Autonomy: You thrive in ambiguity, work exceptionally fast, and don’t need hand-holding. You are comfortable with short deadlines and quick turnarounds.
- Tech Savvy: Deep familiarity with modern marketing tech stacks, subscription/app analytics tools, and conversion rate optimisation.
Requirements
- Minimum 4+ years of dedicated digital marketing experience, with a heavy focus on contract/freelance product launch projects.
- Prior experience in HealthTech, wellness, or a fast-paced frugal environment is highly desirable.
- Must be based in the UK.
