At a Glance
- Tasks: Lead marketing strategy across diverse regions, driving growth and brand equity.
- Company: Join Brown-Forman, a premium spirits company with a focus on innovation.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible work schedule.
- Other info: Opportunity for personal and professional growth in a collaborative team culture.
- Why this job: Make a real impact in a dynamic environment while shaping the future of iconic brands.
- Qualifications: Extensive marketing leadership experience in FMCG or premium consumer goods.
The predicted salary is between 90000 - 110000 £ per year.
This role leads Brown-Forman's marketing strategy and organization across India, Middle East, Africa and Türkiye/CIS. This role is responsible for driving sustainable growth, building brand equity and shaping the long-term direction of the Brown-Forman portfolio across a diverse and dynamic region.
Meaningful Work From Day One
As a key member of the IMAGE Leadership Team and the EAA Marketing Leadership Team, this role partners closely with regional and global stakeholders to ensure world-class marketing strategies, strong organizational capability and exceptional execution across all markets and channels. The working style for this role is 4 days a week out of the office, with Fridays working from home.
What You Can Expect
- Leads Regional Portfolio Strategy: Defines and executes the long-term portfolio and marketing strategy across the IMAGE region, aligning local brand plans, investment allocations, and growth initiatives with global priorities.
- Develops Marketing Organization & Capability: Inspires and builds a high-performing, future-ready marketing team, fostering a culture of inclusion, accountability, agility, and continuous improvement while driving robust succession planning.
- Drives Marketing Excellence & Innovation: Oversees the effective execution and optimization of the full marketing mix - including brand communications, digital, advocacy, and trade marketing - while fostering an environment of innovation and calculated experimentation.
- Partner with Global and Regional Stakeholders: Serves as the primary marketing voice for the region to influence business priorities, working closely with cross-functional partners in Commercial, Finance, Supply Chain, and HR.
- Navigates Complex Growth Markets: Guides local teams through unique commercial environments, providing judicious stakeholder management and strategic direction for key expansion projects, particularly within dark markets like India and Türkiye.
- Manages Commercial & Financial Performance: Establishes clear performance metrics, minimizes non-working spend, and optimizes brand budget allocations to maximize corporate return on investment.
What You Bring to the Table
- Senior Marketing Leadership Experience: Extensive leadership experience steering marketing agendas within FMCG, beverage alcohol, luxury, or premium consumer goods environments.
- International Matrix Acumen: Proven ability to operate, influence, and challenge commercial leaders within highly matrixed, international global organizations.
- Geographic & Route-to-Market Expertise: Demonstrated success managing marketing execution across multiple countries or emerging markets, utilizing both distributor-led and direct-route-to-market models.
- Strategic & Financial Credibility: Strong commercial acumen and financial fluency, with a track record of translating consumer insights into actionable growth and managing complex brand budgets.
- People & Agency Leadership: Advanced capability in hiring, coaching, and developing multi-disciplinary teams alongside a track record of building impactful partnerships with external agencies.
- Communication Skills: Exceptional presentation and leadership communication capabilities, with absolute fluency in written and spoken English.
- Mobility: Willingness and flexibility to travel up to 50% of the time, including long-haul travel to developing countries.
What Makes You Unique
- Experience directing innovative, multi-market initiatives within strictly regulated advertising environments ('dark markets').
- A proven personal passion for premium brand storytelling and cultivating exceptional consumer experience.
Who We Are
We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Marketing Director - India/Middle East/Africa/EurAsia in London employer: bf
Brown-Forman is an exceptional employer that prioritises personal and professional growth, offering a dynamic work culture where teamwork and innovation thrive. With a flexible working arrangement of four days in the office and one day from home, employees enjoy a premium benefits package that reflects the company's commitment to equitable pay and a diverse workforce. Joining Brown-Forman means being part of a collaborative team that values creativity and encourages you to bring your best self to work, all while shaping the future of iconic brands across a vibrant region.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director - India/Middle East/Africa/EurAsia in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for bf and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like bf are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with bf on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at bf. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director - India/Middle East/Africa/EurAsia in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit bf. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of bf:Show us that you’ve done your homework! In your application, briefly mention what you admire about bf’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at bf
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at bf will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At bf, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
