Channel Customer Marketing Controller On Trade

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Quote from Hiring Manager

Our Interdependent Brand Clusters (Bolster Momentum; Accelerate & Stepchange; Seed for the Future) and our Make It A Double ambition require an agile and flexible approach to Customer Marketing.

We must recognise the differing ways in which we market and sell these Clusters and develop Teams and skills that can translate our Brand Plans and Vision in to P&L driving shopper/consumer engagement.

As Customer Marketers we occupy the open ended space between Brands and Sales and must seek to proactively drive the business forward.

To ensure that through thought leadership, influencing and proactivity that Customer Marketing is helping to shape the Sales & Marketing mix at Channel and Customer level.

Meaningful Work From Day One

The Channel Customer Marketing Manager is a key member of the Sales Team, reporting into the Head of Customer Marketing.

The position leads a team of direct reports, with responsibility for the interdependent Strategic direction for BF Portfolio of brands Through and Below The Line, contributing to profitable growth across the business .

The role partners with Sales channels in developing compelling consumer and customer centric marketing plans across a portfolio of brands, which will deliver against commercial targets in a competitive environment.

The role requires managing the short and medium-term value and forming strategic relationships with key customers and internal stakeholders.

The role will require demonstrating building the customer marketing capabilities of the team as well as ensuring that your team meets key customer planning cycles and delivers insight driven activation which maximizes value and ROI to the business, the consumer and the customer.

The role requires the ability to build relationships across the business and work in collaboration with marketing, sales, purchasing, finance and category teams.

Success for this position is dependent on a strong drive to deliver progressive, tangible results, excellence in communication and influencing skills and bold, entrepreneurial thinking.

This position will be required to travel 40% of the time.

The working style for this role is 4 days a week in the office with Fridays working from home. Internally your title will be Channel Customer Marketing Manager - On Trade.

• What You Can Expect
• Sales Leadership & Accountability
• Active member of the extended commercial team helping to shape the path towards achieving our Targets in the Channel.
• Understand the Channel and Customer P&Ls, the drivers and drainers and how Customer Marketing can help shape this.
• Act as a trusted advisor to other Managers to stimulate discussion and collaboration and drive better decisions making.
• Collaborate with internal KSH on building an omnichannel Activation plan, identifying business opportunities and developing appropriate tactics and strategies.
• Team Management & Development
• Provide strong & visible leadership, coaching and development to the team
• Engage the team in the company's vision and ambition to 'Make It A Double', motivating the team to make active contributions to delivering this.
• Create a winning team who are motivated and passionate to deliver best in class Customer Marketing activations.
• Provide the team with clear direction on key priorities across the portfolio and day to day support on key projects.
• Support team development with on-going appreciative & constructive feedback.
• Act as a role model of B-F values - lead a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued.
• Business Development
• Work collaboratively cross channel as a Customer Marketing community to build plans that support the delivery of the commercial financial targets versus annual budget for each of the Brands and Clusters (Build Momentum, Accelerate & Seed).
• Overall accountability for driving the annual activation agenda for the Channel assigned by aligning with business goals, setting customer activation direction and priorities in full collaboration with all internal and external KSH.
• Understand consumer vision and brand proposition for each brand in the portfolio. Ensure that each brand proposition is brought to life through customer activation plans.
• Safeguard that brand's distinctive creative assets & toolkits are used correctly within marketing programs and ensure that our activations plans work within Customer guidelines.
• Challenge agency partners to continue to deliver best in class customer activations which excites consumers at the point of purchase or consumption.
• Input (when required) into Product and Marketing innovation to expand portfolio footprint to new customers and occasions.
• Strategic Guidance
• Support the Channel on managing c
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