At a Glance
- Tasks: Lead a dynamic PPC team and drive innovative paid media strategies for diverse clients.
- Company: Join Beyond Your Brand, a rapidly growing digital marketing agency in Witney.
- Benefits: Enjoy 24 days holiday, training budgets, and a fun, collaborative work environment.
- Other info: Flexible working options and regular team socials to celebrate achievements.
- Why this job: Make a real impact on client success while advancing your career in digital marketing.
- Qualifications: Proven experience in PPC and paid social campaigns, with strong leadership skills.
The predicted salary is between 46000 - 46000 £ per year.
Salary - £40-46k per annum - Dependant on experience
Location - Witney, Oxfordshire
This is an office-based role - no agencies please.
About us: Beyond Your Brand is a small but rapidly growing digital marketing agency based in Witney, West Oxfordshire. We have over 250 clients ranging from small independent businesses to multi-national household names. We also support a considerable number of charities with their online presence, primarily in the form of Google Ad Grant management. We are very data-driven and our digital marketing strategies have assisted many companies in significantly increasing their online presence.
We’re looking for an experienced, results-driven Senior Paid Media Manager to lead our brilliant PPC team and help take it to the next level. This is a pivotal role for the business: you’ll be responsible for the strategy, performance and development of paid media across a portfolio of key clients, while heading up a small team delivering excellent work day-to-day. This will be an ideal opportunity for a Paid Media Manager looking for career progression and managing a small but growing team.
You’ll combine hands-on expertise with leadership, owning high-impact accounts, setting best practice, and ensuring the team delivers consistent, measurable results across search, shopping and paid social.
Your responsibilities will include:
- Owning and evolving the paid media strategy across Google Ads, Microsoft Ads (Bing), Google Merchant Center / Shopping, and paid social channels (e.g. Meta, LinkedIn, TikTok, depending on client requirements).
- Leading, coaching and developing a small PPC/Paid Media team (day-to-day support, training plans, quality control, workload planning and progression).
- Remaining hands-on with delivery: planning, building and optimising campaigns across: Search, Shopping, Performance Max, Display, YouTube (where relevant) Microsoft Ads equivalents, including Shopping (where relevant) Paid social campaigns to support lead gen, ecommerce and brand objectives.
- Managing significant budgets responsibly, with a focus on performance, efficiency and scaling what works.
- Setting measurable goals and KPIs (ROAS/CPA/CPL, conversion rate, impression share, pipeline value, etc.) and holding the team accountable to them.
- Overseeing Google Merchant Center set-up and best practice (feeds, diagnostics, product approval issues, promotions, shipping/tax settings where relevant, and working with teams/clients to resolve feed problems).
- Shaping and implementing testing roadmaps (creative, landing pages, audiences, bidding strategies, feed experiments, incrementality where possible).
- Ensuring tracking and measurement are robust: GA4 reporting, conversion actions, attribution considerations, and working knowledge of Google Tag Manager (plus collaborating with web/SEO teams where required).
- Producing and improving reporting frameworks: delivering monthly/quarterly reporting and translating data into clear, strategic recommendations clients can action.
- Building long-term relationships with clients through regular meetings, as well as understanding business objectives, proactively identifying opportunities, and communicating performance clearly and confidently.
- Leading internal client teams to ensure timely delivery of projects that impact paid performance (landing pages, CRO improvements, creative briefs, tracking updates).
- Contributing to new business pitches/proposals: audits, account reviews, forecasting and outlining the approach to strategy.
- Staying up to date with platform changes, industry trends, and new features, then embedding best practice into team processes.
The right person will have the following skills:
- Significant hands-on experience planning and running PPC and paid social campaigns, with clear examples of strong outcomes (e.g. ROAS growth, CPA reduction, lead quality improvements).
- Strong platform expertise across Google Ads and Microsoft Ads, with solid experience in Merchant Center / Shopping (and confidence troubleshooting feed issues).
- Experience leading a team (or mentoring/coaching others) and a genuine desire to help people improve.
- Comfortable with feedback, process and performance management.
- Confident, commercial mindset: you can tie campaign performance to business goals and explain trade-offs clearly (budget allocation, scaling, diminishing returns, channel mix).
- Strong working knowledge of Google Analytics (GA4) and confidence using data to tell the story of performance.
- Working knowledge of Google Tag Manager and conversion tracking best practice.
- Excellent written communication and attention to detail. Client comms and reporting must be accurate and polished.
- Excellent time management and prioritisation. Comfortable managing multiple accounts/projects while guiding others to do the same.
- Positive, energetic and a great communicator within a team and with clients.
Aside from a competitive salary, we offer:
- 24 days holiday, plus bank holidays and birthdays off.
- The chance to be part of a passionate, hard-working, expanding team.
- Training budgets to discover new ideas and broaden your working knowledge.
- Tea, coffee, soft drinks, fruit, biscuits and pick ‘n mix on demand.
- Something a little stronger on those special occasions when there’s something to celebrate!
- Monthly team lunches.
- Regular company socials, including summer and Christmas parties.
- A kudos scheme to reward amazing work.
- A great working environment.
- Chance to buy extra holiday.
Where you’ll be working: We love teamwork and collaboration, so we’re keen to have staff on-site as much as possible. It helps with communication, team building and progression. That said, we are flexible and are happy for our staff to work from home one day per week. Our office is in Witney, West Oxfordshire so applicants must be able to commute there.
Beyond Your Brand is an Equal Opportunities employer.
Senior Paid Media Manager in Witney employer: Beyond Your Brand Limited
Beyond Your Brand is an exceptional employer located in the heart of Witney, Oxfordshire, offering a vibrant work culture that fosters collaboration and innovation. With a focus on employee growth, we provide training budgets, generous holiday allowances, and regular team socials, ensuring a supportive environment where your contributions are recognised and rewarded. Join us to lead a passionate PPC team and make a significant impact while enjoying the perks of a dynamic and expanding digital marketing agency.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager in Witney
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beyond Your Brand Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beyond Your Brand Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beyond Your Brand Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beyond Your Brand Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Manager in Witney
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beyond Your Brand Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beyond Your Brand Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beyond Your Brand Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beyond Your Brand Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beyond Your Brand Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beyond Your Brand Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
