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- Tasks: Lead a dynamic PPC team and drive innovative paid media strategies for diverse clients.
- Company: Join Beyond Your Brand, a rapidly growing digital marketing agency in Witney.
- Benefits: Enjoy 24 days holiday, training budgets, and a fun, collaborative work environment.
- Why this job: Make a real impact in digital marketing while developing your leadership skills.
- Qualifications: Proven PPC experience and a passion for mentoring others.
- Other info: Flexible working options and regular team socials to celebrate success.
The predicted salary is between 34000 - 46000 £ per year.
Salary: £40-46k per annum - Dependant on experience
Location: Witney, Oxfordshire
This is an office-based role - no agencies please.
About us
Beyond Your Brand is a small but rapidly growing digital marketing agency based in Witney, West Oxfordshire. We have over 250 clients ranging from small independent businesses to multi-national household names. We also support a considerable number of charities with their online presence, primarily in the form of Google Ad Grant management. We are very data-driven and our digital marketing strategies have assisted many companies in significantly increasing their online presence.
We’re looking for an experienced, results-driven Head of PPC / Paid Media to lead our brilliant PPC team and help take it to the next level. This is a pivotal role for the business: you’ll be responsible for the strategy, performance and development of paid media across a portfolio of key clients, while heading up a small team delivering excellent work day-to-day. You’ll combine hands-on expertise with leadership, owning high-impact accounts, setting best practice, and ensuring the team delivers consistent, measurable results across search, shopping and paid social.
Your responsibilities will include:
- Owning and evolving the paid media strategy across Google Ads, Microsoft Ads (Bing), Google Merchant Center / Shopping, and paid social channels (e.g. Meta, LinkedIn, TikTok, depending on client requirements).
- Leading, coaching and developing a small PPC/Paid Media team (day-to-day support, training plans, quality control, workload planning and progression).
- Remaining hands-on with delivery: planning, building and optimising campaigns across Search, Shopping, Performance Max, Display, YouTube (where relevant), Microsoft Ads equivalents, including Shopping (where relevant), and paid social campaigns to support lead gen, ecommerce and brand objectives.
- Managing significant budgets responsibly, with a focus on performance, efficiency and scaling what works.
- Setting measurable goals and KPIs (ROAS/CPA/CPL, conversion rate, impression share, pipeline value, etc.) and holding the team accountable to them.
- Overseeing Google Merchant Center set-up and best practice (feeds, diagnostics, product approval issues, promotions, shipping/tax settings where relevant, and working with teams/clients to resolve feed problems).
- Shaping and implementing testing roadmaps (creative, landing pages, audiences, bidding strategies, feed experiments, incrementality where possible).
- Ensuring tracking and measurement are robust: GA4 reporting, conversion actions, attribution considerations, and working knowledge of Google Tag Manager (plus collaborating with web/SEO teams where required).
- Producing and improving reporting frameworks: delivering monthly/quarterly reporting and translating data into clear, strategic recommendations clients can action.
- Building long-term relationships with clients through regular meetings, as well as understanding business objectives, proactively identifying opportunities, and communicating performance clearly and confidently.
- Leading internal client teams to ensure timely delivery of projects that impact paid performance (landing pages, CRO improvements, creative briefs, tracking updates).
- Contributing to new business pitches/proposals: audits, account reviews, forecasting and outlining the approach to strategy.
- Staying up to date with platform changes, industry trends, and new features, then embedding best practice into team processes.
The right person will have the following skills:
- Significant hands-on experience planning and running PPC and paid social campaigns, with clear examples of strong outcomes (e.g. ROAS growth, CPA reduction, lead quality improvements).
- Strong platform expertise across Google Ads and Microsoft Ads, with solid experience in Merchant Center / Shopping (and confidence troubleshooting feed issues).
- Experience leading a team (or mentoring/coaching others) and a genuine desire to help people improve. Comfortable with feedback, process and performance management.
- Confident, commercial mindset: you can tie campaign performance to business goals and explain trade-offs clearly (budget allocation, scaling, diminishing returns, channel mix).
- Strong working knowledge of Google Analytics (GA4) and confidence using data to tell the story of performance.
- Working knowledge of Google Tag Manager and conversion tracking best practice.
- Excellent written communication and attention to detail. Client communications and reporting must be accurate and polished.
- Excellent time management and prioritisation. Comfortable managing multiple accounts/projects while guiding others to do the same.
- Positive, energetic and a great communicator within a team and with clients.
Apart from a competitive salary, we offer:
- 24 days holiday, plus bank holidays and birthdays off.
- The chance to be part of a passionate, hard-working, expanding team.
- Training budgets to discover new ideas and broaden your working knowledge.
- Tea, coffee, soft drinks, fruit, biscuits and pick ‘n mix on demand. Something a little stronger on those special occasions when there’s something to celebrate!
- Monthly team lunches.
- Regular company socials, including summer and Christmas parties.
- A kudos scheme to reward amazing work.
- A great working environment.
- Chance to buy extra holiday.
Where you’ll be working:
We love teamwork and collaboration, so we’re keen to have staff on-site as much as possible. It helps with communication, team building and progression. That said, we are flexible and are happy for our staff to work from home one day per week. Our office is in Witney, West Oxfordshire so applicants must be able to commute there.
Beyond Your Brand is an Equal Opportunities employer.
Head of PPC / Paid Media in Witney employer: Beyond Your Brand Limited
Contact Detail:
Beyond Your Brand Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PPC / Paid Media in Witney
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. Use real data to demonstrate how you've driven success in past roles. This will give potential employers a clear picture of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to PPC. Think about how you would handle specific challenges or improve campaign performance. Confidence is key, so the more prepared you are, the better you'll perform!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who take the initiative. Plus, it shows you're genuinely interested in joining our team at Beyond Your Brand. Let's make great things happen together!
We think you need these skills to ace Head of PPC / Paid Media in Witney
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of PPC role. Highlight your hands-on experience with PPC campaigns and any leadership roles you've had. We want to see how your skills align with our needs!
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use specific metrics like ROAS growth or CPA reduction to demonstrate your impact. We love data-driven success stories!
Be Clear and Concise: Your written communication should be polished and professional. Avoid jargon and keep it straightforward. Remember, we value clarity in client communications, so show us you can do the same in your application.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Beyond Your Brand Limited
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This role is all about data-driven decisions, so having clear examples of ROAS growth or CPA reductions will impress them.
✨Showcase Your Leadership Skills
Since this position involves leading a small team, be prepared to talk about your experience in mentoring and coaching others. Share examples of how you've supported team members in their development and how you handle performance management. They want someone who can inspire and guide their PPC team.
✨Demonstrate Your Client Management Expertise
This role requires building long-term relationships with clients, so think of instances where you've successfully communicated performance and identified opportunities for improvement. Highlight your ability to translate complex data into actionable insights that clients can understand and act upon.
✨Stay Updated on Industry Trends
The digital marketing landscape is always changing, so show that you're proactive about staying informed. Discuss any recent platform changes or new features you've implemented in your campaigns. This demonstrates your commitment to best practices and your ability to adapt strategies based on the latest trends.