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- Tasks: Lead digital marketing strategies and manage a team of specialists to drive growth.
- Company: Join a leading B-Corp professional services company with strong values and diverse brands.
- Benefits: Enjoy a mostly remote role with flexible working and a supportive team culture.
- Why this job: Make an impact in a fast-paced environment while developing your skills in digital marketing.
- Qualifications: Experience as a Digital Marketing Manager, especially in CRM and team leadership.
- Other info: This is a 6-month FTC role starting mid-July; apply now!
The predicted salary is between 60000 - 68000 £ per year.
This leading B-Corp professional services company houses a number of brands and works on both a National and International scale. From legal to cyber security and debt recovery, they are leaders in their field with strong values that underpin all that they do. They are seeking an experienced Digital Marketing Manager to cover a 6 month FTC as an interim role.
With a strong focus on CRM and automation, the role is best suited to a Digital Marketing Manager that has extensive CRM experience. The role is mostly remote, but around once or twice a month you will travel into their office, which can be based out of any of their 12 offices around the UK.
This is an important role within their Marketing team, where you will lead the strategic development and day-to-day execution of digital marketing across their diverse group of legal and professional services brands with the purpose of driving measurable growth and engagement across both B2B and B2C channels.
You will be responsible for overseeing the digital performance across email marketing, websites, online advertising, and automation, with a strong focus on CRM & Marketing automation, acting as product owner for the companies’ CRM and marketing platforms, including Microsoft Dynamics and Peppermint (specialized CRM within Legal) and WordPress.
You will deliver consistent brand experiences across:
- Digital Strategy & Campaigns: Develop and implement the digital marketing strategy aligned with overarching marketing and business development goals.
- Website & UX: Lead the UX strategy, development roadmap, and optimisation for all group websites.
- Team Leadership: Line manage a team of seven digital specialists, providing guidance, support, and professional development.
- Performance & Analytics: Use data-driven insights, A/B testing, and user behaviour analysis to optimise performance across all digital channels.
- CRM & Marketing Automation: Act as product owner for their CRM and marketing automation platform, creating and managing roadmaps for development and best practice usage.
- Email Marketing & Client Communications: Lead the creation, testing, and optimisation of email campaigns to drive engagement and conversion.
- External Reviews: Lead the groups external review strategy across Feefo, Trustpilot, and Google ensuring high scoring is maintained.
About you: You have worked as a Digital Marketing Manager for a number of years, overseeing a team while being hands-on in delivery as well as strategic. You work well collaboratively and empower your team to make decisions, providing support and guidance. You are solutions-led and possess excellent communication skills, dealing with multiple stakeholders in various locations. The ideal candidate will have experience within Professional Services or Legal/Law and be accustomed to working with a big focus on CRM management and ownership.
This role is to start asap (mid July at the latest), so don’t delay in applying. Please note that the salary is pro rata.
Digital Marketing Manager - 6 month FTC employer: Beyond The Book
Contact Detail:
Beyond The Book Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - 6 month FTC
✨Tip Number 1
Familiarise yourself with the specific CRM and marketing automation platforms mentioned in the job description, such as Microsoft Dynamics and Peppermint. Having hands-on experience or knowledge about these tools will give you a significant edge during discussions.
✨Tip Number 2
Showcase your ability to lead and manage a team effectively. Prepare examples of how you've empowered your team members in previous roles, as this aligns with the company's emphasis on collaboration and support.
✨Tip Number 3
Research the company’s various brands and their digital presence. Understanding their market positioning and recent campaigns can help you tailor your conversations and demonstrate your genuine interest in their work.
✨Tip Number 4
Be ready to discuss your experience with data-driven marketing strategies. Prepare to share specific examples of how you've used analytics to optimise campaigns and improve ROI, as this is a key aspect of the role.
We think you need these skills to ace Digital Marketing Manager - 6 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly focusing on CRM and automation. Use specific examples from your previous roles that demonstrate your ability to lead teams and manage digital strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background aligns with their values and the specific requirements of the Digital Marketing Manager position. Be sure to include your hands-on experience and leadership skills.
Showcase Relevant Achievements: When detailing your work experience, focus on quantifiable achievements related to digital marketing campaigns, CRM management, and team leadership. Use metrics to illustrate your impact, such as increased engagement rates or successful project completions.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a role in digital marketing.
How to prepare for a job interview at Beyond The Book
✨Showcase Your CRM Expertise
Since the role heavily focuses on CRM and marketing automation, be prepared to discuss your experience with platforms like Microsoft Dynamics and Peppermint. Highlight specific projects where you successfully implemented CRM strategies that drove engagement and growth.
✨Demonstrate Leadership Skills
As you'll be managing a team of seven digital specialists, share examples of how you've led teams in the past. Discuss your approach to empowering team members, setting goals, and fostering a collaborative culture.
✨Prepare for Data-Driven Discussions
The company values data-driven insights, so come ready to talk about how you've used analytics to optimise digital marketing performance. Be specific about the tools you've used and the results you've achieved through A/B testing and user behaviour analysis.
✨Understand Their Brand and Values
Research the company's various brands and their core values. Be ready to explain how your personal values align with theirs and how you can contribute to maintaining a consistent brand experience across all digital channels.
