At a Glance
- Tasks: Lead sponsorship strategies and manage partnerships to create impactful experiences.
- Company: Join Super Group, a leading digital gaming company transforming the entertainment landscape.
- Benefits: Enjoy health care, dental, life assurance, and discounts while working in a supportive environment.
- Other info: Dynamic culture focused on collaboration, adaptability, and integrity.
- Why this job: Be part of an innovative team that values your growth and creativity.
- Qualifications: Experience in brand marketing and sponsorship, with strong communication and leadership skills.
The predicted salary is between 49500 - 60500 £ per year.
Who we are
We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group International, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
What you’ll do
Key Responsibilities
- Outline and lead the activation strategy and performance of your portfolio and implement the global sponsorship strategy.
- Regularly monitor, review and report on the performance of the partnerships and ensure that it is delivering against the overall business objectives.
- Assist in the negotiation and contractual processes of partnership and sponsorship deals.
- Make recommendations on new commercial opportunities as well as exit plans, where appropriate.
- Ensure sponsorship and marketing activities are compliant and follow external and internal legal and marketing regulations.
- Manage Account Leads to complete the day-to-day operational requirements; from campaign management to execution and reporting - ensuring all rights are delivered, activated and tracked.
- Proactively develop the skill sets of the team members to take full ownership of their portfolio.
- Work with wider Brand, Digital & Country teams to identify new ways to integrate and maximise our partnerships rights.
- Present sponsorship activations and campaign reports internally at a mid and senior level.
- Manage the day-to-day relationships with agencies and suppliers across your portfolio, to ensure campaigns are executed and delivered against KPIs.
- Develop long-term strategic relationships with sponsors and partners, as well as internal stakeholders.
- Maintain strong understanding of the ever-changing landscape across your portfolio, with an in-depth understanding of competitor activity across the global sponsorship landscape.
- Ensure the activation strategy is delivered within budget and continuously look for efficiencies.
- Manage day-to-day budget operations across your team and portfolio, including SOWs, POs and Invoices.
- Maintain and apply knowledge of sports betting markets, including betting products, and emerging industry trends, to support informed decision-making, ensure regulatory compliance, and drive commercial performance through our partnerships.
What you’ll bring
- Demonstrate strategic ability and commercial thinking.
- Analytic competency to review all existing and new sponsorships.
- Previous relevant experience within brand marketing and sponsorship leveraging, preferably within the betting and/or football industries.
- Strong experience and competency in all marketing disciplines (ATL, BTL, Digital, Experiential, Media, Social).
- Excellent communication, negotiation and influencing skills.
- Proven experience of working with multiple stakeholders internally and externally.
- Strong experience in delivering & devising multi-platform branding & engagement activation strategies.
- Devising & pitching activation strategies for consumer campaigns and events.
- Demonstrable ability to overcome obstacles and be proactive in finding creative solutions.
- Excellent organisational skills and attention to detail.
- Previous Leadership experience.
Desirable skills you’ve got up your sleeve
- Knowledge of sports betting markets, including odds, betting types and market trends.
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are: Adaptability, Ownership and accountability, Attention to detail, Resilience, Team orientation, Integrity, Innovation.
What you’ll get back
Employee Assistance Programme offers resources for you and your family.
Vitality Health Care
Unum Dental
Life Assurance & Income Protection
Tusker car scheme
Cycle to Work
Retail discounts.
Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!
Sponsorship Manager employer: Betway Group
At Super Group, we pride ourselves on being an exceptional employer, offering a dynamic and supportive work environment that fosters innovation and personal growth. As a Sponsorship Manager, you'll be part of a passionate team dedicated to delivering outstanding entertainment experiences, with access to comprehensive benefits like health care, dental, and employee assistance programmes. Our culture is built on core values of adaptability, integrity, and teamwork, ensuring that every employee feels valued and empowered to make a real impact from day one.
StudySmarter Expert Advice🤫
We think this is how you could land Sponsorship Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betway Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betway Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betway Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betway Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sponsorship Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betway Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betway Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betway Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betway Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betway Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betway Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
