SEO Specialist

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As an SEO Specialist you’ll be supporting the delivery of deploying content marketing strategies to promote the Betway website, covering keyword research, keyword mapping and technical SEO best practice projects.

As part of your role, your responsibilities will include:

• Delivering the strategy against KPIs set by the SEO Manager and country teams
• Identifying opportunities in the market to improve Betway’s organic growth – through off-page and on-page initiatives
• Deliver keyword research, keyword mapping and technical SEO best practice projects
• Maintain and optimise SEO landing pages as and when required
• Perform technical audits and advise on insights and implementation of technical improvements
• Spot key upcoming events and target them tactically with content updates, link building, etc.
• Work closely with the SEO Managers in scaling offsite strategy for your territories
• Use data to report on successes and re-focus strategy based on numbers
• Utilising Google Analytics, Google Search Console, and internal tools in helping to measure and drive commercial success

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Business level written and verbal English
• Determination to succeed and be the best
• Strong written communication skills
• Highly organised
• Attention to detail
• A diplomatic, collaborative and positive approach
• Must be able to multi-task and occasionally assist with wider SEO initiatives
• Candidate should have a genuine interest in SEO
• Experience in performing technical audits and recommending technical improvements based on insights derived from these analysis

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Competent knowledge of a wide variety of sports
• Experience working with the press/journalists
• Track record of successful content promotion
• Knowledge of SEO software such as SEMrush, Majestic, Ahrefs etc.
• Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors
• A good understanding of SEO content skills
• Competitive verticals experience (iGaming, Finance, Health & Pharmaceutical)

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• Comprehensive learning and development programmes
• Innovative Performance Tool for regular feedback
• Employee Assistance programme with various benefits
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

This position requires trust and honesty as it has access to customers' financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful.