Paid Social Specialist

Paid Social Specialist

Full-Time 32400 - 39600 £ / year (est.) No working from home possible
Betway Group

At a Glance

  • Tasks: Assist with exciting paid social campaigns on platforms like Meta and TikTok.
  • Company: Join Super Group, a leading digital gaming company transforming the entertainment industry.
  • Benefits: Enjoy competitive pay, health perks, and growth opportunities in a supportive environment.
  • Other info: Fast-paced environment with plenty of room for personal and professional growth.
  • Why this job: Be part of a dynamic team that values innovation and makes a real impact.
  • Qualifications: Experience in paid social media and strong communication skills are essential.

The predicted salary is between 32400 - 39600 £ per year.

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise across 22 countries - and with over 2,800 bright minds, we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

What you’ll do

  • Assist with campaign setup and execution across paid social platforms, including Meta (Facebook & Instagram), TikTok, and other relevant channels
  • Support ad creative testing, audience testing, and budget pacing following predefined strategies
  • Monitor campaign performance and flag trends, issues, or opportunities
  • Compile and maintain campaign reports, dashboards, and performance summaries
  • Perform basic optimisations (e.g., pausing underperforming ads, adjusting budgets, refreshing creatives) under guidance
  • Ensure accurate tracking and tagging are in place (pixels, events, UTMs)
  • Collaborate with creative, tracking, and analytics teams to support campaign success
  • Stay up to date with platform updates, ad formats, and paid social best practices

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

  • Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
  • Strong organisational skills and the ability to manage multiple projects without dropping the ball
  • Exceptional attention to detail and a commitment to high-quality work
  • Adaptability – you stay sharp, productive and positive in fast-moving environments
  • Experience in paid social media buying or digital performance marketing
  • Familiarity with Meta Ads Manager and TikTok Ads Manager
  • Good understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR)
  • Comfortable working with data, spreadsheets, and reporting tools
  • Good organisational skills and ability to manage multiple tasks

Desirable skills you’ve got up your sleeve

  • In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
  • Experience working in fast-paced, performance-focused environments
  • Basic knowledge of tracking tools (e.g., Meta Pixel, TikTok Pixel, GTM)
  • Exposure to international campaigns and multiple geographies
  • Interest in growth marketing and paid user acquisition

Our values are non-negotiables

  • Adaptability
  • Ownership and accountability
  • Initiating action
  • Resilience
  • Team orientation
  • Integrity
  • Innovation

What you’ll get back

  • Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
  • Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
  • Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
  • Vitality Health Care
  • Unum Dental
  • Life Assurance & Income Protection
  • Tusker car scheme
  • Cycle to Work
  • Retail discounts

Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Paid Social Specialist employer: Betway Group

Betway Group is an excellent employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being part of a forward-thinking team dedicated to enhancing customer acquisition and revenue growth in the exciting world of AdTech. Our commitment to a supportive culture and strategic partnerships ensures that you will thrive in your role as a Marketing Technology Lead.

Betway Group

Contact Details:

Betway Group Recruitment Team

We think you need these skills to ace Paid Social Specialist

Communication Skills
Problem-Solving Skills
Flexibility
Adaptability
Compassion
Organizational Skills
Teamwork