At a Glance
- Tasks: Support and execute exciting paid social campaigns across platforms like Meta and TikTok.
- Company: Join Super Group, a leading digital gaming company transforming the entertainment experience.
- Benefits: Enjoy growth opportunities, health care, and a supportive work environment.
- Other info: Fast-paced environment with plenty of room for personal and professional growth.
- Why this job: Be part of a dynamic team that values your ideas and drives innovation.
- Qualifications: Experience in paid social media buying and strong communication skills.
The predicted salary is between 27000 - 33000 £ per year.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise across 22 countries – and with over 2,800 bright minds, we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
As our Paid Social Specialist, you’ll play a key part to support the execution, testing, and reporting of paid social campaigns across multiple platforms. This role is ideal for someone early in their media buying career who has exposure to iGaming, Nutra, Dating, or Gaming verticals and is eager to develop performance marketing expertise. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
What you’ll do:
- Assist with campaign setup and execution across paid social platforms, including Meta (Facebook & Instagram), TikTok, and other relevant channels
- Support ad creative testing, audience testing, and budget pacing following predefined strategies
- Monitor campaign performance and flag trends, issues, or opportunities
- Compile and maintain campaign reports, dashboards, and performance summaries
- Perform basic optimisations (e.g., pausing underperforming ads, adjusting budgets, refreshing creatives) under guidance
- Ensure accurate tracking and tagging are in place (pixels, events, UTMs)
- Collaborate with creative, tracking, and analytics teams to support campaign success
- Stay up to date with platform updates, ad formats, and paid social best practices
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – you stay sharp, productive and positive in fast‑moving environments
- Experience in paid social media buying or digital performance marketing
- Familiarity with Meta Ads Manager and TikTok Ads Manager
- Good understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR)
- Comfortable working with data, spreadsheets, and reporting tools
Desirable skills you’ve got up your sleeve:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience working in fast-paced, performance-focused environments
- Basic knowledge of tracking tools (e.g., Meta Pixel, TikTok Pixel, GTM)
- Exposure to international campaigns and multiple geographies
- Interest in growth marketing and paid user acquisition
Our values are non-negotiables:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What you’ll get back:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Paid Social Specialist employer: Betway Group
Betway Group is an excellent employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being part of a forward-thinking team dedicated to enhancing customer acquisition and revenue growth in the exciting world of AdTech. Our commitment to a supportive culture and strategic partnerships ensures that you will thrive in your role as a Marketing Technology Lead.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betway Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betway Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betway Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betway Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betway Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betway Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betway Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betway Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betway Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betway Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
