At a Glance
- Tasks: Lead global paid social strategy and optimise campaigns across major platforms.
- Company: Join Betway, a leading brand in sports and gaming.
- Benefits: Enjoy learning programmes, health care, and performance feedback for career growth.
- Other info: Dynamic environment with opportunities for creativity and collaboration.
- Why this job: Make an impact in the fast-paced world of digital marketing and sports culture.
- Qualifications: Experience in managing large-scale paid social campaigns and strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
About the Role
As Paid Social Manager at Betway, you will lead the paid performance ecosystem, ensuring campaigns are optimized, scalable, and aligned with business objectives.
Key Responsibilities
- Lead global paid social strategy across sports and casino verticals, managing full‑funnel planning, execution, optimisation, and reporting.
- Oversee campaigns across Meta, TikTok, Snapchat, X, Reddit, and emerging platforms, ensuring KPI delivery and ROI across multiple markets.
- Develop audience strategies (segmentation, lookalikes, retargeting) and creative testing frameworks, working with design teams to deliver high‑performing paid assets.
- Manage and forecast significant budgets, introduce new vendors/platforms, and stay ahead of industry trends and algorithm changes.
- Ensure compliance with brand positioning, regulatory standards, and responsible gaming requirements while aligning paid and organic strategies.
- Provide performance insights to senior stakeholders, lead real‑time amplification around major events, and collaborate cross‑functionally with CRM, Retention, Sponsorship, and Finance teams.
- Maintain strong relationships with platform representatives and external agencies, and conduct post‑campaign analysis to inform future planning.
Required Qualifications
- Proven experience managing large‑scale paid social campaigns for major B2C brands, preferably in sports, entertainment, gaming, or betting.
- Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e.g., AppsFlyer), and advanced Excel.
- Ability to translate data into actionable insights and deliver measurable ROI.
- Experience briefing, developing, and optimising high‑impact creative formats with a strong understanding of sports culture and casino audiences.
- Skilled in managing significant budgets across multiple markets while ensuring compliance with regulatory standards and responsible gaming requirements.
- Excellent communication and presentation skills with experience engaging senior stakeholders across Marketing, Digital, CRM, Retention, and Sponsorship teams.
- Strong organisational skills, ability to manage multiple projects simultaneously, and a commitment to high‑quality work.
- Adaptability, drive, and the ability to thrive in fast‑moving environments.
Desirable Skills
- In‑depth knowledge of sports betting markets, including odds calculation and betting types.
- Previous experience in the online gaming or casino industry with an understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations in various jurisdictions (UKGC, ASA, AGCO) and compliance requirements.
- Experience developing and executing customer retention strategies.
- Certification on major platforms (Meta, TikTok, Snapchat) and pixel implementation expertise.
- Creative mindset for high‑performing formats; degree in marketing or related field.
- Bilingual proficiency (English/French).
- Experience with cross‑channel digital marketing and managing agencies/partners.
Benefits
- Learning and development programmes to support rapid growth.
- Performance tool for meaningful feedback and career progression.
- Employee Assistance Programme, Vitality Health Care, Unum Dental, Life Assurance & Income Protection, and Tusker car scheme.
- Cycle‑to‑Work scheme and retail discounts.
Legal & Compliance
This position requires trust and honesty as it involves access to customers’ financial details. Therefore, a credit and criminal record check will be conducted. By applying for this role, you grant us permission to apply for these checks. Checks will be conducted confidentially and solely for verification purposes.
Paid Social Manager employer: Betway Group
At Betway, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the fast-paced world of paid social marketing. Our commitment to employee growth is evident through comprehensive learning and development programmes, alongside a robust benefits package that includes health care, dental, and performance feedback tools to support your career progression. Join us in our vibrant location where you can thrive while making a meaningful impact in the sports and gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns and results. This will give you an edge when chatting with hiring managers and help them see the value you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in sports and gaming. Tailoring your answers will show you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Social Manager role. Highlight your experience with large-scale paid social campaigns and how it aligns with our needs at Betway. We want to see how you can bring your unique skills to our team!
Show Off Your Analytical Skills:Since this role requires strong analytical skills, don’t shy away from showcasing your proficiency in reporting tools and data analysis. Share specific examples of how you've translated data into actionable insights that delivered measurable ROI in your previous roles.
Demonstrate Your Creativity:We’re looking for someone who can develop high-impact creative formats. Include examples of past campaigns where you’ve worked closely with design teams to create engaging content. Let us see your creative flair and understanding of sports culture and casino audiences!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team at Betway!
How to prepare for a job interview at Betway Group
✨Know Your Platforms
Familiarise yourself with the latest trends and features on Meta, TikTok, Snapchat, and other platforms mentioned in the job description. Be ready to discuss how you would leverage these platforms for effective paid social campaigns.
✨Showcase Your Analytical Skills
Prepare to demonstrate your proficiency in reporting tools and attribution models. Bring examples of how you've translated data into actionable insights that led to measurable ROI in past campaigns.
✨Understand the Audience
Dive deep into audience segmentation and retargeting strategies. Be prepared to discuss how you would develop audience strategies tailored to sports and casino verticals, showcasing your understanding of player behaviour.
✨Communicate Effectively
Practice articulating your ideas clearly and confidently, especially when discussing complex topics like budget management and compliance. Remember, you'll need to engage with senior stakeholders, so strong communication skills are a must!
