At a Glance
- Tasks: Lead marketing strategies to drive user engagement and retention in the online gaming sector.
- Company: Join Betway, a leading digital gaming company with a vibrant culture.
- Benefits: Enjoy competitive pay, health perks, and opportunities for personal growth.
- Other info: Dynamic work environment with ample room for career advancement.
- Why this job: Be part of an exciting journey in the booming online gaming industry.
- Qualifications: Experience in digital marketing and strong communication skills are essential.
The predicted salary is between 50000 - 60000 £ per year.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Our global customer base is exploding and we need your skills to support us on this exciting journey!
Department: Country Management
Reporting to: Head of Country
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As our Marketing Manager for Ireland, you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention. The successful candidate will work both with local and central teams ensuring the alignment with business objectives and delivering measurable results.
What you’ll do
- Define and lead the local marketing strategy to deliver commercial targets and market growth.
- Own and manage annual and monthly marketing budgets, including forecasting, allocation, and cost control.
- Develop and execute integrated multi‐channel marketing strategies to drive acquisition, retention, and overall market performance.
- Track, analyse, and report on campaign and channel performance, providing insights and optimisations.
- Maintain and improve marketing reporting frameworks to assess effectiveness and KPIs.
- Monitor market conditions, regulations, consumer behaviour, and competitor activity to inform strategy and identify opportunities.
- Oversee and optimise all marketing channels to ensure best practice and maximise ROI.
- Drive key processes such as conversion optimisation, product enhancements, and market‐specific marketing offers.
- Collaborate closely with product, commercial, brand, legal, operations, and central marketing teams to ensure strategic alignment.
- Build and manage relationships with new and existing affiliate partners to support market growth.
- Coordinate delivery of brand activity, ensuring development and execution across TV, radio, and press.
- Support senior leadership on budget oversight, ROI requirements, and operational decision‐making.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
- A collaborative mindset, working smoothly with cross‐functional teams to hit shared goals.
- Strong organisational skills and the ability to manage multiple projects without dropping the ball.
- Exceptional attention to detail and a commitment to high‐quality work.
- Adaptability – you stay sharp, productive and positive in fast‐moving environments.
- Proven digital marketing experience, with a solid understanding of key online channels (Paid Search, Paid Social, Mobile Marketing, Display).
- Strong reporting experience and the ability to interpret data, extract insights, and use analytics to inform decision‐making.
- Awareness of Ireland’s betting, marketing, and advertising regulations, and the ability to operate within a compliant framework.
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
- Previous experience in the online sports betting or casino industry, with a strong understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
- Experience in developing and executing customer acquisition strategies.
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Vitality Healthcare
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!
Should you not hear from us within 2 weeks, please assume your application has not been successful.
Marketing Manager - Ireland employer: Betway Group
Betway Group is an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and collaboration. With a strong focus on employee growth, you will have access to numerous development opportunities while working on exciting global partnerships in the dynamic betting and online gaming industry. The hybrid work setup ensures flexibility, allowing you to balance your professional and personal life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Ireland
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience and how it relates to the role of Marketing Manager at Betway.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the position and the company.
We think you need these skills to ace Marketing Manager - Ireland
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for marketing and the gaming industry.
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your relevant experience and skills that align with what we’re looking for, especially in digital marketing and user engagement.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've driven results in previous roles, especially in areas like user acquisition and campaign performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s quick and easy, and it ensures your application gets to the right people. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Betway Group
✨Know Your Market
Before the interview, dive deep into the Irish betting market. Understand the latest trends, regulations, and consumer behaviour. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role and the company.
✨Showcase Your Digital Skills
Be ready to discuss your experience with digital marketing channels like Paid Search and Social Media. Prepare specific examples of campaigns you've managed, focusing on how you tracked performance and optimised results. This will demonstrate your hands-on expertise and analytical mindset.
✨Emphasise Collaboration
Since the role requires working closely with various teams, highlight your collaborative experiences. Share stories where you successfully partnered with cross-functional teams to achieve shared goals. This will showcase your team orientation and ability to drive results together.
✨Prepare for Scenario Questions
Expect questions about how you'd handle specific marketing challenges or opportunities in the Irish market. Think through potential scenarios and how you would approach them strategically. This will help you articulate your thought process and adaptability during the interview.
