Sponsorship Account Manager in London

On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by.

Department: Brand Marketing

Reporting to: Sponsorship Lead

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving. We’re responsible for the brand strategy, media and communication plans for our products. As well as our internal marketing team, we work with media and creative agencies to help deliver the unified Betway vision. With a focus on 360-degree brand building, including TTL advertising, PR, ambassadors, sponsorship and customer activation, we cover all bases.

If you want to be part of a team that’s at the heart of our business, then we are the team for you.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. The Sponsorship Account Manager will be working alongside the Sponsorship Lead on a suite of high-profile sponsorship assets across our partnerships. Within their portfolio of assets, they’ll implement the sponsorship strategy, seeking to effectively utilise all rights and efficiently manage the budget. They will create integrated campaigns that appeal to existing and prospective customers ensuring every opportunity to promote the brand is maximised.

What you’ll be doing

As part of your role, your responsibilities will include:

• Take full responsibility for the performance of their portfolio of sponsorships
• Manage the day to day operational requirements of each sponsorship ensuring all rights are delivered, activated and tracked.
• Ensure effective management and planning of all sponsorship rights
• Regularly monitor and review the performance of each sponsorship adapting to improve results
• Work alongside Product, Brand, PR, Advertising, Digital and Content teams to identify new and innovative ways to integrate the product and content portfolio into sponsorship strategy
• Work with wider Brand, Marketing & Analytics team to identify new ways to integrate and use sponsorships as a catalyst for brand objectives.
• Ensure activity is delivered within budget and continuously look for efficiencies
• Co-ordinate multiple projects and events simultaneously
• Assist in the negotiation and contractual processes of partnership and sponsorship deals.
• Make recommendations on new commercial opportunities as well as exit plans, where appropriate

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Excellent communication skills, both written and verbal in English
• Travel may be required (including weekends)
• Proven experience of managing major sports sponsorships, sports events, brand sponsorships or brand events
• Proven experience of working with multiple stakeholders internally and externally
• Devising & pitching activation ideas for consumer campaigns and events
• Excellent understanding of maximising televised brand visibility
• Excellent communication, negotiation and influencing skills
• Demonstrable ability to overcome obstacles and be proactive in finding creative solutions
• Excellent relationship building skills
• Excellent analytic skills
• Ability to demonstrate strategic and commercial thinking in rights activation
• Experience in delivering & devising multi-platform branding & engagement strategies for sponsorships

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Experienced in writing detailed design briefs
• Interest in Sports Industry
• Experience and competency in all marketing disciplines (ATL, BTL, Digital, Experiential, Media)
• An understanding of TV viewership metrics and how to evaluate
• Knowledge of digital marketing processes
• Ability to secure and develop long-term sponsorship partners

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 18 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.