Senior Social Media Specialist in London

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands. At Betway, we're driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving. Betway's social media channels are a vital part of our mission to become the #1 sports betting brand globally.

We require a dynamic, innovative and driven candidate, who is a sports guru capable of cementing us as a thought leader in the industry. The perfect candidate will also understand the casino product and be able to turn insights into actions and identify key opportunities to amplify Betway's presence.

Why we need you

We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. The Senior Social Media Specialist will facilitate and execute Betway UK's social media strategy across the region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports such as football alongside our casino offerings. This role will be pivotal in shaping Betway's voice and presence across platforms, ensuring alignment with brand values and regulatory standards.

What you'll be doing

• Strategic leadership across all social media platforms.
• Implement the global social media strategy across sports & casino verticals.
• Assist the HOS in expanding Super Group's social ecosystem.
• Align content and campaigns with broader marketing goals and brand positioning.
• Content & Campaign management – utilise productivity tools and smart planning to deliver relevant, timely and engaging content.
• Boosting and paid campaign support to achieve business objectives and KPIs.
• Curate and schedule high-impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube).
• Collaborate with design and wider social media teams to produce engaging multimedia assets.
• Lead real-time and reactive coverage of major sporting events and cultural moments.
• Community Management – Daily 'fan-first', human approach to solving problems and nurturing our audience.
• Reporting and tracking KPIs – Collect and analyse performance data to optimise the strategy for maximum performance.
• Stakeholder collaboration with global teams including Marketing, Digital, Social Media and Sponsorship.
• Brand Guardian – work closely with the compliance and legal teams to ensure that output is always compliant with the UK Gaming commission and responsible gaming standards.
• Develop influencer marketing strategies - Liaise with influencers, partnerships and external agencies.
• Maintain brand values, tone of voice and consistency across all social media channels.
• Always uphold and protect Betway's brand integrity.
• Curate and lead social activations around key events.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you'll bring to the table

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.

Desirable skills you've got up your sleeve

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer retention strategies.

Our values are non-negotiables. Our culture is underpinned by core values that are linked to key behavioural competencies. These competencies are: Adaptability, Ownership and accountability, Initiating action, Resilience, Team orientation, Integrity, Innovation.

What you'll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• Comprehensive learning and development programmes.
• Regular, constructive feedback through our innovative Performance Tool.
• Employee Assistance programme offering various benefits.
• Vitality Health Care.
• Unum Dental.
• Life Assurance & Income Protection.
• Tusker car scheme.
• Cycle to Work.
• Retail discounts.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 18 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It's all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

Game on!