Senior Social Media Manager (Global Markets) in London

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department: Digital team – Social Media

Reporting to: Head of Social Media

Location: London

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us to facilitate and execute Betway’s social media strategy across multiple regions, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports and casino offerings. This role will be pivotal in shaping Betway’s voice and presence across platforms, ensuring alignment with brand values and regulatory standards.

What you’ll be doing

• Strategic leadership across all social media platforms.
• Implement the global social media strategy across sports & casino verticals.
• Assist the HOS in expanding Super Group’s social ecosystem.
• Align content and campaigns with broader marketing goals and brand positioning.
• Content & Campaign management – utilise productivity tools and smart planning to deliver relevant, timely and engaging content.
• Boosting and paid campaign support to achieve business objectives and KPIs.
• Curate and schedule high-impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube).
• Collaborate with design and wider social media teams to produce engaging multimedia assets.
• Lead real-time and reactive coverage of major sporting events and cultural moments.
• Community Management – Daily ‘fan-first’, human approach to solving problems and nurturing our audience.
• Working with the Customer Service team to enable an efficient system to resolve issues fast.
• Reporting and tracking KPIs – Collect and analyse performance data to optimise the strategy for maximum performance.
• Providing actionable recommendations based on insights and expertise to the HOS.
• Stakeholder collaboration with global teams including Marketing, Digital, Social Media and Sponsorship.
• Brand Guardian – work closely with the compliance and legal teams to ensure that output is always compliant with the market regulations and responsible gaming standards.
• Develop influencer marketing strategies - Liaise with influencers, partnerships and external agencies.
• Maintain brand values, tone of voice and consistency across all social media channels.
• Always uphold and protect Betway’s brand integrity.
• Curate and lead social activations around key events.
• Ensure consistency between Social Media content strategy and Paid Social strategy for a full-funnel approach.
• Analytical focus > Conduct post-campaign performance analysis and evaluation.
• Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
• Stay updated on industry trends, innovations and technological advancements.

Essential skills you’ll bring to the table

• Proven success managing social media for a B2C brand, ideally in sports, entertainment, gaming or betting.
• Deep understanding of sports culture and fan behaviour.
• Data-driven mindset with proficiency in analytics platforms and reporting.
• Strong copywriting and storytelling skills with the ability to convey complex ideas clearly and effectively, alongside a flair for engaging digital audiences.
• Proficiency in social media management tools & platforms.
• Ability to thrive in a fast-paced environment, balancing multiple priorities.
• Proven record of participating in successful social media content/campaigns for a brand.
• Experience in conceptualising content ideas and briefing creatives to a design team.
• Flexible to work outside standard working hours when required.
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals & KPIs.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
• Understanding of influencer marketing and management.

Desirable skills you’ve got up your sleeve

• 5+ years experience in Social Media Management, ideally within the sports marketing or igaming industry.
• Familiarity with advertising and gaming regulations (UKGC, ASA, AGCO, ETC).
• Creative flair with a sharp eye for trends & audience insights.
• Passion for sports and casino gaming.
• Experience executing paid campaigns and boosts.
• Degree in marketing or related online qualification.
• Meta, Snapchat and other Social Media platforms Ads certification.
• Understanding of online marketing technical aspects tracking, analytics tools).
• Strategic thinking with hands-on execution ability and good organisational skills.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. These competencies are: Adaptability, Ownership and accountability, Initiating action, Resilience, Team orientation, Integrity, Innovation.

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes comprehensive learning and development programmes, innovative Performance Tool for feedback, and an Employee Assistance programme offering various benefits.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 20 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

This position requires trust and honesty as it has access to customers' financial details - therefore a credit and criminal record check will be conducted.