Senior Group Category Manager - Marketing in London

Senior Group Category Manager - Marketing in London

London Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
Betway Group

At a Glance

  • Tasks: Lead global marketing procurement strategy and drive innovation in a fast-paced environment.
  • Company: Join Super Group, a leading digital gaming company transforming the industry.
  • Benefits: Enjoy competitive salary, health care, and professional development opportunities.
  • Other info: Dynamic culture focused on growth, adaptability, and teamwork.
  • Why this job: Be part of an exciting journey and make a real impact in the gaming world.
  • Qualifications: 5+ years in procurement with strong marketing/media experience and excellent communication skills.

The predicted salary is between 60000 - 80000 £ per year.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Our global customer base is exploding and we need your skills to support us on this exciting journey!

Who we are: We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. Our mission is to give our customers a superclass entertainment experience.

Who we’re looking for: We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group International, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you: We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our Senior Group Category Manager, you’ll play a key part in delivering and owning the end-to-end procurement strategy across digital media, creative, brand and performance marketing, building strong partnerships with Marketing, Finance, and Commercial teams. The role will focus on value delivery, performance optimisation, and innovation across a complex global supplier landscape.

What you’ll do:

  • Category Strategy & Commercial Leadership: Own and deliver the global category strategy for Marketing, Media & Ad Tech, aligned to business objectives. Develop short-, mid-, and long-term category plans based on market intelligence, supplier benchmarking, and demand analysis. Drive cost optimisation, value creation, and innovation across the marketing supply base. Build a robust pipeline of sourcing initiatives and renewals.
  • Marketing & Media Procurement Expertise: Lead sourcing across digital media (programmatic, paid social, search), ad tech platforms (e.g., DSPs, data platforms, martech tools), and creative, brand, and performance marketing agencies. Develop and implement digital media and ad tech sourcing strategies in partnership with Marketing teams. Ensure alignment between global strategy and regional execution.
  • Strategic Sourcing & Negotiation: Lead end-to-end sourcing events (RFPs, RFQs, tenders) from specification to contract execution. Negotiate complex commercial models (media pricing, agency retainers, incentive structures). Secure best-in-class contractual terms, balancing cost, quality, and risk.
  • Business Partnering & Stakeholder Management: Act as a trusted commercial partner to Marketing, Growth and Commercial teams. Influence senior stakeholders to align on category strategies and sourcing decisions. Collaborate with Finance and Legal to ensure benefit delivery, contract compliance, and financial transparency.
  • Performance, Governance & Risk: Ensure all procurement activity aligns with internal policies, governance, and risk frameworks. Manage supplier risk, compliance, and audit readiness. Track and report cost savings and value delivery, supplier performance, budget adherence and variance reporting.
  • Process Optimization & Reporting: Identify and support improvement initiatives in Sourcing processes, policy, guidance and reporting. Prepare and present regular reports to the Group Head of Procurement on strategic initiatives, savings, and compliance.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring: You’re someone who brings clear, confident communication (written and verbal), a collaborative mindset, strong organisational skills, exceptional attention to detail, adaptability, and 5+ years procurement experience, with strong exposure to Marketing / Media categories. You should have a deep understanding of media buying, agency models, and marketing ecosystems, strong Excel and data analysis skills, and a Bachelor’s degree in Supply Chain Management, Business Administration, or related field.

Desirable skills you’ve got up your sleeve: In-depth knowledge of sports betting markets, previous experience in the online gaming or casino industry, familiarity with gambling regulations and compliance requirements, experience in developing and executing customer retention strategies, CIPS, CPSM, or equivalent procurement certification preferred, project management certification (e.g., PMP) is an advantage.

Our values are non-negotiables: Our culture is underpinned by core values that are linked to key behavioural competencies, including adaptability, ownership and accountability, initiating action, resilience, team orientation, integrity, and innovation.

What you’ll get back: We invest in your growth and wellbeing, so you can bring your best. Our learning and development programmes give you the tools, training and opportunities to level up fast. Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career. Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.

Senior Group Category Manager - Marketing in London employer: Betway Group

At Super Group, we pride ourselves on being an exceptional employer that champions innovation and personal growth in the dynamic online gaming industry. Our vibrant work culture fosters creativity and collaboration, ensuring that every team member feels valued and empowered to make a meaningful impact. With comprehensive benefits, including health care, professional development programmes, and a supportive environment, we are committed to helping you supercharge your career while enjoying a fulfilling work-life balance.

Betway Group

Contact Details:

Betway Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Group Category Manager - Marketing in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betway Group and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betway Group are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betway Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betway Group. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Senior Group Category Manager - Marketing in London

Category Strategy Development
Commercial Leadership
Digital Media Procurement
Ad Tech Sourcing
Negotiation Skills
Stakeholder Management
Data Analysis

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betway Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Betway Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betway Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Betway Group

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betway Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Betway Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.