Senior Email Developer in London

On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by.

Department: CRM
Reporting to: Head of CRM

Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you
We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

What you’ll be doing
As part of your role, your responsibilities will include:

• Auditing and categorising all HTML email templates and related content blocks within existing Salesforce Marketing Cloud
• Developing new modular templates based on UX/UI designs that can be used by CRM teams to compose their emails in Bloomreach
• Incorporating dynamic personalisation & template updates using Jinja into all Bloomreach communications (emails, push notifications & in-app messages) to simplify solution
• Compatibility, health and QA management of all email communications (including trouble shooting, diagnosis and resolution of any issues)
• Working with the wider marketing team to ensure email marketing activity is aligned with the broader marketing strategy and overall company objectives
• Coaching the CRM teams on how to build their communications in Bloomreach and sharing how-to guides
• Design a programme to enable proofing, testing, and rendering checks across key email clients and devices
• Review campaign performance data and collaborate with teams to optimise content, subject lines, and personalisation
• Proactively suggest improvements to enhance engagement and customer experience

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table
The necessary skills that we require for this role include:

• AmpScript, Jinja or similar template language experience
• Experience building responsive and dynamic content with HTML & CSS that render well across all the main email clients
• Experience ensuring deliverability using testing tools such as emails on acid and litmus
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations

Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:

• CDP Familiarity: Experience working with Customer Data Platforms to understand how unified customer profiles trigger communications
• API Knowledge: Experience with REST APIs to trigger transactional emails or to pull external data into content blocks
• SQL Proficiency: Ability to write SQL queries
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back
We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
• It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.