At a Glance
- Tasks: Lead influencer and streamer partnerships, driving strategy and commercial success.
- Company: Join Super Group, a leading digital gaming company with a vibrant culture.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Other info: Be part of a fast-paced team that values innovation and creativity.
- Why this job: Make a real impact in the gaming industry while shaping influencer strategies.
- Qualifications: Experience in influencer marketing and strong strategic leadership skills.
The predicted salary is between 80000 - 100000 € per year.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Department: Marketing
Reporting to: Chief Marketing Officer
Location: London or Cape Town / Johannesburg
Who we are
We’re part of Super Group, the NYSE‐listed digital gaming company behind some of the world’s leading Sports and iGaming brands. Our journey at Betway Africa began in 1999 with a small group of bold thinkers and a big vision. Today, we’re a thriving community of 1,000+ talented people, driving innovation across marketing, customer service, and technology in one of the most competitive industries in the world.
The opportunity
We’re on an ambitious growth journey and are looking for a commercial, strategic leader to own and scale Super Group Africa’s Influencer & Streamer Ecosystem across multiple OpCos. This is a senior, high‐impact role for someone who blends creator‐first thinking with commercial discipline, building a best‐in‐class influencer programme that delivers profitable, compliant growth at scale. If you thrive in fast‐moving environments, love building from the ground up, and want genuine ownership — this could be your moment.
Why this role matters
As Head of Influencer & Streamer Partnerships, you’ll take full ownership of this vertical across the business, introducing strong governance, KPI frameworks, and scalable operating models in regulated markets. Your leadership will directly influence customer acquisition efficiency, brand visibility, and long‐term value, while ensuring we stay ahead of the curve in an increasingly creator‐led world.
What you’ll do
- Define and own the end‐to‐end influencer and streamer strategy across all OpCos
- Set clear commercial objectives, KPIs, and success metrics for creator partnerships
- Own the P&L for the influencer/streamer channel (budgets, FTDs, CPA, LTV, ROI)
- Review, structure, and approve contracts, commission models
Head of Influencer & Streamer Partnerships in London employer: Betway Group
At Super Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of London or the vibrant cities of Cape Town and Johannesburg. Our commitment to employee growth is evident through our comprehensive training programmes and opportunities for advancement within the rapidly evolving online gaming industry, making it an exciting place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Influencer & Streamer Partnerships in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming and influencer space. Attend events, join online communities, and don’t be shy to slide into DMs. You never know who might help you land that dream job!
✨Tip Number 2
Showcase your passion for gaming and influencers! Create a portfolio or a personal brand that highlights your knowledge and experience in the industry. Share your insights on social media or start a blog to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its influencer strategies. Be ready to discuss how you can contribute to their growth and what innovative ideas you have. Confidence is key, so practice your pitch!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, hit that apply button and let’s get started!
We think you need these skills to ace Head of Influencer & Streamer Partnerships in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the gaming industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about influencer and streamer partnerships.
Tailor Your CV:Make sure your CV is tailored to the role of Head of Influencer & Streamer Partnerships. Highlight relevant experience and skills that align with our needs, especially in strategy and commercial ownership.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit. Be specific about your achievements and how they relate to the responsibilities outlined in the job description. We love a good story!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Betway Group
✨Know Your Influencers
Before the interview, research the key influencers and streamers in the gaming industry. Understand their impact on brand visibility and customer acquisition. This knowledge will show your passion for the role and your strategic thinking.
✨Showcase Your Commercial Acumen
Be prepared to discuss how you would set clear commercial objectives and KPIs for influencer partnerships. Bring examples from your past experiences where you successfully managed budgets and demonstrated ROI. This will highlight your ability to blend creator-first thinking with commercial discipline.
✨Demonstrate Leadership Skills
As a senior role, they’ll be looking for strong leadership qualities. Prepare to share instances where you’ve led teams or projects, particularly in fast-paced environments. Emphasise your ability to build governance and scalable operating models.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the company’s goals and challenges in the influencer space. Inquire about their current strategies and how they measure success. This shows your genuine interest and strategic mindset.
