CRM Executive in London

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Our global customer base is exploding and we need your skills to support us on this exciting journey.

We are part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we are driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds.

We are on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you will find a supportive environment where your skills can flourish and your career can soar.

We are on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

Responsibilities

• Support the delivery of project management and analysis of stand-alone Sports & Casino promotions and/or triggered communications in the areas of customer lifecycle.
• Build new and improve existing workflows, enhance customer onboarding, retention and reactivation, ensuring compliance with responsible gambling and all country regulations.
• Be a key contributor to the Sports & Casino communications and promotions strategy for the UK market.
• Manage projects with involvement in all Retention and Marketing processes from planning to execution and reporting.
• Manage content creation with the help of the creative team.
• Ensure the Betway website is up to date across all platforms (mobile & desktop).
• Troubleshoot issues with automated communications and workflows.
• Liaise with external providers regarding software issues, features, and promotions.
• Manage a range of communication tools – email, SMS, push notification, in-app messaging, landing pages etc.
• Schedule promotional and communications calendars with stakeholders in the same regional team.
• Profile players to create specific segments and offers.
• Manage the execution and delivery of new workflows.
• Liaise with Compliance, CRMX and Country Management to understand any new required workflows needed and manage their execution.
• Manage a range of automated communications (Push Notifications, SMS, emails, Support tasks) within workflows.
• Review and report on communications, website content and games’ performance.
• Analyse and summarise customer data using Tableau dashboards to spot trends and patterns; bringing together data from various sources (CRM tools, excel sheets etc.).
• Work with Analytics Department and Reporting Specialist on creating automated reports.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you will bring to the table

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
• Tech-savvy and comfortable learning and working with advanced systems.
• Project management and delivery focused.
• Ability to manage multiple assignments whilst liaising with a variety of stakeholders.
• Analytical skills.

Desirable skills you have up your sleeve

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions.
• Experience in developing and executing customer retention strategies.
• Experience in utilising Salesforce Marketing Cloud / Adobe CDP (Content Builder, Journey Builder etc.).
• Experience in working in a similar role.
• Good knowledge of Excel.
• Experience in working in an online business.
• Strong problem-solving skills in understanding and diagnosing solutions.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. These competencies are: Adaptability, Ownership and accountability, Initiating action, Resilience, Team orientation, Integrity, Innovation.

What you will get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• Comprehensive learning and development programmes.
• Regular, constructive feedback through our innovative Performance Tool.
• Employee Assistance programme offering various benefits.
• Local benefits: Vitality Health Care; Unum Dental; Life Assurance & Income Protection; Tusker car scheme; Cycle to Work; Retail discounts.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment.

Should you not hear from us within 2 weeks, please assume your application has not been successful.