At a Glance
- Tasks: Lead the AdTech roadmap and drive marketing measurement for a booming online gaming company.
- Company: Join Betway, a dynamic leader in the online gaming industry with a global reach.
- Benefits: Competitive salary, flexible working options, and opportunities for personal growth.
- Other info: Exciting challenges await as we grow; your ideas will shape our future!
- Why this job: Be at the forefront of innovation in gaming technology and make a real impact.
- Qualifications: 5+ years in product ownership or marketing tech, with a strong grasp of digital marketing.
The predicted salary is between 60000 - 80000 £ per year.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey!
You’ll take ownership of work that gives us our competitive edge, including:
- Own the AdTech and marketing measurement roadmap – define a sequenced, outcome-driven roadmap across tracking, attribution, conversion signals and cross-channel reporting, aligned to the commercial priorities of Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads.
- Drive delivery – partner with the Marketing Data & Tracking Lead on delivery cadence, keep work moving against the roadmap, remove ambiguity, and make sure the team is always building the highest-value thing.
- Prioritise and manage the backlog – own a single, transparent, prioritised backlog; write clear requirements, user stories and acceptance criteria; make the trade-off calls between quick wins and longer-term platform investment.
- Monitor implementations – track live tracking feeds, attribution and conversion pipelines, and dashboards for health, adoption and accuracy, working with the engineering team to catch and resolve issues early.
- Extract and prove value – define success metrics for every initiative (e.g. spend optimisation, attribution accuracy, reporting latency, data quality, decision speed), measure realised value, and demonstrate return on the work delivered.
- Report back to business – be the single point of truth for “where are we, what’s next, and what’s it worth”; produce clear roadmap status, value-realised and risk reporting for marketing, analytics, finance and senior leadership.
- Manage stakeholders and expectations – set realistic scope and timelines, communicate risks and dependencies early, run roadmap reviews and showcases, and influence across functions without relying on direct authority.
- Own vendor and partner relationships – manage commercial and technical relationships with our adtech and martech vendors (attribution / MMP, tag management, measurement, data feed and programmatic partners), including SLAs, renewals, roadmap alignment and escalations.
- Safeguard governance and compliance – ensure the roadmap respects privacy, consent and regulatory constraints (GDPR, cookie consent, browser and platform changes), partnering with the engineering team and Compliance.
- Spot the next opportunity – stay ahead of the measurement landscape (signal loss, server-side and first-party strategies, identity, clean rooms, MMM and incrementality) and build the business cases that move us forward.
Success Measures to be demonstrated as direct result from the use of the adtech stack:
- Growth in customer acquisition and revenue contribution: Active Players, Open to Active Player conversion rate and CPA (Cost Per Acquisition).
- Effectiveness of AdTech platforms and capabilities.
- Speed and impact of delivered product enhancements.
- Quality of insights and decision-making enabled by data and attribution.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring:
- At least 5 years’ experience as a product owner, product/programme manager or marketing technology lead bridging commercial and technical teams – ideally in adtech, martech or digital marketing operations.
- Deep understanding of the digital marketing and paid media ecosystem – Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads – and how channels measure performance (CPA, ROAS, attribution).
- Strong working knowledge of the marketing data and tracking stack: tag management (GTM / server-side GTM), attribution and conversion platforms (e.g. AppsFlyer, Firebase, Google Ads, Meta Ads), data pipelines (e.g. Databricks) and BI/reporting (e.g. Tableau) – fluent enough to challenge and partner with engineers, without needing to build it yourself.
- Proven product ownership: roadmapping, backlog management, prioritisation frameworks, writing requirements and acceptance criteria, and agile delivery.
- A track record of defining success metrics and demonstrating measurable value or ROI from technical implementations.
- Excellent stakeholder management – setting and managing expectations, influencing without authority, and communicating clearly to both technical and non-technical audiences, up to senior leadership.
- Vendor management experience – owning adtech/martech vendor relationships, SLAs, contracts and renewals, and roadmap alignment.
- A solid grasp of privacy and consent, and how regulation and platform changes shape measurement (GDPR, consent management, signal loss).
- Commercially minded, comfortable with data, and able to build a credible business case.
Desirable skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations or experience in high-growth, digital, or subscription-based businesses.
Should you not hear from us within 2 weeks, please assume your application has not been successful.
Acquisition & Adtech Product Owner in London employer: Betway Group
At Betway, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to think creatively and drive impactful results. As an Acquisition & Adtech Product Owner, you'll be at the forefront of our growth in the online gaming industry, with access to cutting-edge technology and ample opportunities for professional development. Join us in a collaborative environment where your unique skills are celebrated, and together, we can shape the future of digital marketing in gaming.
StudySmarter Expert Advice🤫
We think this is how you could land Acquisition & Adtech Product Owner in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betway Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betway Group are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betway Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Acquisition & Adtech Product Owner in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betway Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betway Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betway Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betway Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betway Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betway Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
