At a Glance
- Tasks: Lead influencer and streamer partnerships, driving strategy and performance across multiple platforms.
- Company: Join Super Group, a leading digital gaming company with a vibrant community.
- Benefits: Competitive salary, performance bonuses, and strong career progression opportunities.
- Other info: Be part of a high-growth organisation with real ownership and visibility.
- Why this job: Shape the future of influencer marketing in a fast-paced, innovative environment.
- Qualifications: Proven leadership skills and commercial judgement in dynamic settings.
The predicted salary is between 70000 - 90000 € per year.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Department: Marketing
Reporting to: Chief Marketing Officer
Location: London or Cape Town / Johannesburg
Who we are
We’re part of Super Group, the NYSE‐listed digital gaming company behind some of the world’s leading Sports and iGaming brands. Our journey at Betway Africa began in 1999 with a small group of bold thinkers and a big vision. Today, we’re a thriving community of 1,000+ talented people, driving innovation across marketing, customer service, and technology in one of the most competitive industries in the world.
The opportunity
We’re on an ambitious growth journey and are looking for a commercial, strategic leader to own and scale Super Group Africa’s Influencer & Streamer Ecosystem across multiple OpCos. This is a senior, high‐impact role for someone who blends creator‐first thinking with commercial discipline, building a best‐in‐class influencer programme that delivers profitable, compliant growth at scale. If you thrive in fast‐moving environments, love building from the ground up, and want genuine ownership — this could be your moment.
Why this role matters
As Head of Influencer & Streamer Partnerships, you’ll take full ownership of this vertical across the business, introducing strong governance, KPI frameworks, and scalable operating models in regulated markets. Your leadership will directly influence customer acquisition efficiency, brand visibility, and long‐term value, while ensuring we stay ahead of the curve in an increasingly creator‐led world.
What you’ll do
- Strategy & Commercial Ownership
- Define and own the end‐to‐end influencer and streamer strategy across all OpCos
- Set clear commercial objectives, KPIs, and success metrics for creator partnerships
- Own the P&L for the influencer/streamer channel (budgets, FTDs, CPA, LTV, ROI)
- Review, structure, and approve contracts, commission models, and payment frameworks
- Creator Performance & ROI Governance
- Evaluate performance across Twitch, Kick, YouTube, TikTok, and emerging platforms
- Analyse ROI, LTV, and audience quality
- Optimise commission structures and contract terms based on performance insights
- Build reporting dashboards and deliver performance insights to senior leadership
- Leadership & Team Build‐out
- Line manage existing team members and scale the function
- Establish clear roles, processes, and performance standards
- Act as the senior point of accountability for all creator activity
- Market Intelligence & Innovation
- Benchmark Betway’s influencer strategy against competitors
- Track platform changes, creator trends, and new partnership models
- Identify opportunities for innovation and first‐mover advantage
- Compliance & Risk Management
- Establish and enforce content, brand, and regulatory guardrails
- Partner closely with Legal and Compliance teams
- Own escalation and resolution of compliance or reputational risks
- Stakeholder Management
- Act as the subject matter expert for influencers and streamers
- Deliver structured reporting to Marketing and Executive leadership
- Influence cross‐functional teams to support creator‐led campaigns and launches
What you’ll bring
- Strong commercial judgement and confidence making senior‐level decisions
- Clear, credible communication with internal and external stakeholders
- A structured, analytical mindset balanced with creativity
- Proven leadership experience with the ability to build and scale teams
- Comfort operating in fast‐moving, regulated environments
Nice to have
- iGaming or sports betting industry experience
- Strong understanding of gambling regulations and player behaviour
- Existing network within the influencer or streaming ecosystem
- Experience with Kick‐era / Stake‐style streamer partnerships
- Background in affiliate or performance marketing
- Exposure to scaling global creator programmes
Our values (non‐negotiable)
- Adaptability
- Ownership & Accountability
- Initiative
- Resilience
- Team Orientation
- Integrity
- Innovation
What you’ll get
- Real ownership and senior visibility in a global, high‐growth organisation
- Competitive salary and performance bonus
- Strong learning, development, and performance frameworks
- Career progression with exposure across OpCos and leadership teams
- The chance to shape and lead a critical growth channel
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
Head of Influencer & Streamer Partnerships employer: Betway Group
At Super Group, we pride ourselves on being a dynamic and innovative employer in the online gaming industry, offering our employees the chance to work in vibrant locations like London and Cape Town. With a strong focus on personal and professional growth, we provide competitive salaries, performance bonuses, and robust learning frameworks, all within a culture that values adaptability, ownership, and teamwork. Join us to take on a pivotal role in shaping the future of influencer partnerships while enjoying the benefits of working in a high-growth, global organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Influencer & Streamer Partnerships
✨Tip Number 1
Network like a pro! Reach out to influencers and streamers in your niche on platforms like LinkedIn or Twitter. A friendly message can go a long way in making connections that might just lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work with influencers or campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current influencer strategies. Bring fresh ideas to the table that align with their goals, showing them you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Head of Influencer & Streamer Partnerships
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the gaming and influencer world shine through. We want to see that you’re not just looking for a job, but that you genuinely care about building relationships in this space.
Tailor Your Experience:Make sure to highlight your relevant experience in influencer partnerships or marketing. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Clear and Concise:While we appreciate creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points if it helps convey your message better – we want to easily see what you bring to the table.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Betway Group
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer and streamer ecosystem. Familiarise yourself with key players on platforms like Twitch, YouTube, and TikTok. Being able to discuss recent trends or successful campaigns will show your passion and understanding of the industry.
✨Showcase Your Strategic Mindset
Prepare to discuss how you would define and implement a successful influencer strategy. Think about KPIs, ROI, and how to optimise partnerships. Bring examples from your past experiences where you've successfully driven growth through strategic initiatives.
✨Demonstrate Leadership Skills
As this role involves managing a team, be ready to share your leadership philosophy. Discuss how you've built and scaled teams in the past, and provide examples of how you've fostered a culture of accountability and innovation.
✨Prepare for Compliance Questions
Given the regulatory nature of the industry, brush up on compliance and risk management practices. Be prepared to discuss how you would establish content and brand guardrails while ensuring that all partnerships adhere to legal standards.
