At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and retention in the gaming industry.
- Company: Join Betway, a leading digital gaming company with a vibrant culture.
- Benefits: Enjoy competitive pay, health perks, and opportunities for personal growth.
- Other info: Dynamic work environment with excellent career advancement opportunities.
- Why this job: Be part of an exciting journey in online gaming and make a real impact.
- Qualifications: Experience in CRM, strong communication skills, and a passion for innovation.
The predicted salary is between 45000 - 55000 £ per year.
Locations: North London, UK
Time type: Full time
Posted on: Posted Today
Job requisition id: JR12748
On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Our global customer base is exploding and we need your skills to support us on this exciting journey!
Department: UK Country Management
Reporting to: Senior UK Marketing Manager
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Why we need you
The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across the Betway sports and casino product. The role will be responsible for growing the retention programme across the UK within the products. The role will collaborate cross functionally with Trading, Acquisition, Product, Creative and Technology teams to ensure strategy alignment. This role requires a good understanding of how to use technology and data to improve the effectiveness of CRM campaigns.
What you’ll do
- Lead the efforts of the Betway CRM team to meet customer requirements
- Responsible for the measurement, reporting and optimisation of all CRM activities within Betway
- Managing a team of 4 CRM executives
- Building relationships with stakeholders in the wider business to deliver on larger projects
- Create and manage both the event/sport focussed and lifecycle CRM calendars
- Ensure all promotions and communications are aligned to business value
- Implement personalisation strategies based on a data driven approach
- Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment
- Establish and maintain relationships with key business partners to ensure strategy alignment
- Manage relationship with external CRM suppliers
- Identifying new innovative opportunities and industry leading CRM strategies
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross‐functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‐quality work
- Adaptability – you stay sharp, productive and positive in fast‐moving environments
- People management experience
- CRM subject matter expert
- Strong leadership skills
- Strong analytical skills
- Understand the UK market
- Self-motivated and results driven
- Proven experience creating and delivering promotional campaigns that increase revenue and improve customer retention
Desirable skills you’ve got up your sleeve
It would be great if you also have some the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Experience working with Salesforce Marketing Cloud
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!
Should you not hear from us within 2 weeks, please assume your application has not been successful.
Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Founded in 2006, our teams in Malta, Guernsey, Spain and London are constantly expanding and evolving.
By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds.
If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.
CRM Manager - UK employer: Betway Group
At Betway, located in North London, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through our robust learning and development programmes, ensuring that every team member has the opportunity to thrive and make a meaningful impact in the fast-paced online gaming industry. With a focus on collaboration and innovation, we offer a supportive environment where your skills can flourish, backed by comprehensive benefits that prioritise your wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - UK
✨Tip Number 1
Get to know the company inside out! Research Betway's values, culture, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to CRM management. Think about how your skills align with the role and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace CRM Manager - UK
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your relevant experience and skills that align with what we're looking for, like your people management and analytical skills. We want to see how you can bring your A-game to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the online gaming industry and how your background makes you a perfect fit for Betway. Be bold and let your personality come through!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've successfully implemented CRM strategies or improved customer retention in previous roles. We love seeing results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s quick and easy, taking only about 5 minutes! Plus, this way, we can ensure your application gets to the right hands without any hassle.
How to prepare for a job interview at Betway Group
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially in relation to the online gaming industry. Understand how data drives customer retention and be ready to discuss specific strategies you've implemented in the past.
✨Showcase Your Leadership Skills
As a CRM Manager, you'll be managing a team. Prepare examples of how you've successfully led teams before, focusing on collaboration and achieving shared goals. Highlight your ability to motivate and inspire others.
✨Understand the UK Market
Familiarise yourself with the UK sports betting landscape. Be prepared to discuss market trends, customer behaviour, and how you can leverage this knowledge to enhance CRM strategies at Betway.
✨Be Data-Driven
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to optimise CRM campaigns. Discuss any tools or technologies you've used, like Salesforce Marketing Cloud, to drive results.
