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- Tasks: Drive customer engagement through exciting CRM campaigns and optimise player experiences.
- Company: Join Betway, a leading digital gaming company with a vibrant culture.
- Benefits: Enjoy competitive pay, health perks, and growth opportunities in a dynamic environment.
- Other info: Diverse workplace with a commitment to personal and professional development.
- Why this job: Be part of an innovative team shaping the future of online gaming.
- Qualifications: Strong communication skills and a passion for data-driven insights.
The predicted salary is between 28800 - 43200 £ per year.
On average it takes 5 minutes to apply for this role.Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..**Job title:** CRM Executive – Canada.com**Department:** CRM**Reporting to:** CRM Manager – Canada**Who we are**We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.**Who we’re looking for**We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.**Why we need you**We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.As a CRM Executive for Canada.com, you’ll be responsible for optimising all stages of the customer lifecycle to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs. This will help us excel at CRM to stay ahead of the game.**What you’ll be doing**As part of your role, your responsibilities will include:* Execution & ownership of all casino & High Value Customer CRM campaigns in Canada.com* Manage the casino automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs* Ownership of main casino loyalty programmes (Prize Wheel & Weekly Rewards Club), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals* Own and execute large seasonal campaigns (eg. Summer & Christmas specials), which are used in both acquisition & retention channels* Execute additional adhoc campaigns around new game releases, leaderboards & cashback specials* Increase Retention Rates & Player Values of High Value Customers by executing strategic changes and additional sub-campaigns in collaboration with the High Value Customer team* Management of the primary High Value Customer loyalty programme (Elite Club), ensuring this is regularly refined and tested to deliver against Retention Rates & Player Value goals* Supporting the High Value Customer team in utilising our world class sponsorship assets* Managing a range of communication tools – email, SMS, push notification, in-app messaging* Managing content creation with the help of the creative department* Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site* Competitor analysis to better understand our positioning in the market*This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.***Essential skills you’ll bring to the table**The necessary skills that we require for this role include:* Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively* Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals* Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope* Exceptional attention to detail, ensuring high standards of quality in all outputs* Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations* A passion for CRM and data insights* Project management and delivery focused* Ability to multi-task and manage multiple assignments whilst liaising with a variety of stakeholders**Desirable skills you’ve got up your sleeve**It would be great if you also have some of the following skills:* Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations* Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards* Experience in developing and executing customer retention strategies* Knowledge of casino game types* Exposure and good knowledge of a content management system**Our values are non-negotiables**Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.These competencies are:* Adaptability* Ownership and accountability* Initiating action* Resilience* Team orientation* Integrity* Innovation**What you’ll get back**We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:* We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.* Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.* Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from. + Vitality Healthcare + Unum Dental + Life Assurance & Income Protection + Tusker car scheme + Cycle to Work + Retail discounts**Be part of that Superclass feeling.**At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.It’s all about putting your experience first and ensuring honesty and fairness in all we do.Here, your growth is supported and your contributions valued.***Game on!***Should you not hear from us within 2 weeks, please assume your application has not been successful.**Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC).**We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Founded in 2006, our teams in Malta, Guernsey, Spain and London are constantly expanding and evolving.By developing and utilising the very latest technologies,we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment.Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds.We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino.We bring our people closer to the action – putting them at the heart, making them feel part of it.We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners.If you can imagine yourself #J-18808-Ljbffr
CRM Executive – Canada.com employer: Betway Group
Contact Detail:
Betway Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive – Canada.com
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how you can contribute to their mission. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through practical examples. Be ready to discuss specific projects or campaigns you've worked on that relate to CRM. This will demonstrate your expertise and passion for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Betway.
We think you need these skills to ace CRM Executive – Canada.com
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for CRM and the gaming industry shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the role and what we do at Betway.
Tailor Your CV: Make sure your CV is tailored to the CRM Executive position. Highlight relevant experience, especially in customer retention strategies and project management. We love seeing how your skills align with our needs!
Be Clear and Concise: In your written application, clarity is key. Use straightforward language and avoid jargon. We appreciate candidates who can convey complex ideas simply and effectively, so keep it sharp and to the point.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Betway Group
✨Know Your CRM Inside Out
Before the interview, make sure you brush up on your CRM knowledge, especially in relation to customer lifecycle management. Be ready to discuss how you would optimise campaigns and improve retention rates, as this is key for the role.
✨Showcase Your Team Spirit
Since collaboration is crucial at Betway, prepare examples of how you've successfully worked in cross-functional teams. Highlight your ability to achieve shared goals and how you can contribute to a supportive team environment.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to CRM. Be prepared to discuss how you’ve used data insights to inform your strategies in previous roles, as this will demonstrate your analytical skills and passion for CRM.
✨Prepare for Dynamic Scenarios
Given the fast-paced nature of the gaming industry, think of examples where you've adapted quickly to changing priorities. Show that you can maintain effectiveness in dynamic situations, which is essential for success in this role.