CRM Executive

Overview

On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey. Don’t look back and submit your application before the opportunity passes you by.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

Responsibilities

As a CRM Executive you’ll be supporting the delivery of project management and analysis of stand-alone Sports & Casino promotions and/or triggered communications in the areas of customer lifecycle, building new and improve existing workflows, enhancing customer onboarding, retention and reactivation, as well as ensuring we comply with responsible gambling and all country regulations.

• Being key contributor to the Sports & Casino communications and promotions strategy for the UK market
• Managing projects with involvement in all Retention and Marketing processes starting from planning up until execution and reporting
• Managing content creation with the help of the creative team
• Ensuring the Betway website is up to date across all platforms (mobile & desktop)
• Troubleshooting of issues with automated comms and workflows
• Liaison with external providers in relation to software issues, features, and promotions
• Managing a range of communication tools – email, SMS, push notification, in-app messaging, landing pages etc.
• Scheduling the promotional and communications calendars with stakeholders in the same regional team
• Profiling players to create specific segments and offers
• Managing the execution and delivery of new workflows
• Liaising with Compliance, CRMX and Country Management to understand any new required workflows needed and manage the execution of these
• Managing a range of automated communications (Push Notifications, SMS, emails, Support tasks) within workflows
• Reviewing and reporting on communications, website content and games’ performance which includes:

• Analysing and summarising customer data using Tableau dashboards to spot trends and patterns; bringing together data from various sources (CRM tools, excel sheets etc.)
• Working with Analytics Department and Reporting Specialist on creating automated reports.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Tech-savvy and comfortable learning and working with advanced systems
• Project management and delivery focused
• Ability to manage multiple assignments whilst liaising with a variety of stakeholders.
• Analytical skills

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Experience in utilising Salesforce Marketing Cloud / Adobe CDP (Content Builder, Journey Builder etc.).
• Experience in working in a similar role
• Good knowledge of Excel
• Experience in working in an online business
• Strong problem-solving skills in understanding and diagnosing solutions

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Local benefits:
  Vitality Health Care; Unum Dental; Life Assurance & Income Protection; Tusker car scheme; Cycle to Work; Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.