At a Glance
- Tasks: Lead exciting marketing strategies and analyse customer data to enhance player experiences.
- Company: Join Betway, a leading digital gaming company with a global presence.
- Benefits: Enjoy competitive pay, health perks, and growth opportunities in a dynamic environment.
- Other info: Great career development tools and support for your well-being.
- Why this job: Make an impact in the iGaming industry while developing your skills in a fast-paced setting.
- Qualifications: Strong communication skills and a collaborative mindset are essential.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a CRM Executive to optimize the customer lifecycle across markets, focusing on retention and safe responsible gaming. This role involves strategy, campaign creation, data analysis, and cross‑functional collaboration.
Key Responsibilities
- Lead the Sports & Casino communications and promotions strategy for the UK market, with a stronger focus on casino.
- Analyse customer data using Tableau dashboards, summarise trends and insights.
- Manage projects across the retention and marketing pipeline from planning to execution and reporting.
- Create and manage content with creative teams across email, SMS, push notifications, in‑app messaging, landing pages and the Betway website.
- Troubleshoot automated communication workflows and coordinate with external casino providers for new game releases and promotions.
- Schedule promotional and communications calendars with regional stakeholders.
- Profile players to develop specific segments and offers.
- Develop and deliver new communication workflows in collaboration with Compliance and CRMX.
- Review and report on communications, website content and game performance, collaborating with Analytics and Reporting Specialists on automated reports.
Required Qualifications
- Strong written and verbal communication skills and the ability to simplify complex ideas.
- Collaborative mindset and ability to work cross‑functionally.
- Excellent organisational skills and ability to manage multiple projects.
- Exceptional attention to detail and commitment to high‑quality work.
- Adaptability to fast‑moving environments.
- Experience in i‑gaming, particularly casino.
- Tech‑savvy, comfortable learning advanced systems and managing multiple assignments.
- Analytical skills – experience in data‑driven decision making.
Desirable Skills
- In‑depth knowledge of sports betting markets, odds calculation and market trends.
- Previous experience in online gaming or casino industry with understanding of player behaviour and regulations.
- Familiarity with gambling regulations and compliance across jurisdictions.
- Experience developing and executing customer retention strategies.
- Experience with Salesforce Marketing Cloud / Adobe CDP (Content Builder, Journey Builder, etc.).
- Strong Excel knowledge and experience in an online business setting.
- Strong problem‑solving skills for diagnosing solutions.
Benefits & Growth
- Learning and development programmes with tools and training to grow quickly.
- Performance feedback tools for career development.
- Employee Assistance Programme – support for you and your family.
- Vitality health‑care, Unum dental, life assurance and income protection.
- Tusker car scheme, cycle to work, retail discounts.
Company Details
Betway is part of Super Group, a NYSE‑listed digital gaming company operating leading sports and iGaming brands. Founded in 2006, the company operates in Guernsey, London, Malta, Germany, Portugal and Spain, and continues to expand globally.
CRM Executive in Camden Town employer: Betway Group
At Betway, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a CRM Executive in our London office, you'll benefit from comprehensive learning and development programmes, alongside a supportive Employee Assistance Programme for you and your family. With a focus on employee growth and a commitment to high-quality work, we provide the perfect environment for those looking to thrive in the fast-paced iGaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Camden Town
✨Tip Number 1
Network like a pro! Reach out to people in the i-gaming and casino industry, especially those who work at Betway. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of your work with tools like Tableau or Excel to the table.
✨Tip Number 3
Get creative with your communication! Think about how you can present your ideas for campaigns or customer retention strategies during interviews. We love innovative thinkers!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Betway.
We think you need these skills to ace CRM Executive in Camden Town
Some tips for your application 🫡
Show Off Your Communication Skills:Since strong written and verbal communication skills are a must for this role, make sure your application reflects that. Keep it clear, concise, and engaging – we want to see how you can simplify complex ideas!
Highlight Your Analytical Prowess:We love data-driven decision making! Be sure to mention any experience you have with data analysis tools like Tableau or Excel. Show us how you've used data to inform your strategies in the past.
Demonstrate Your Collaborative Spirit:This role involves working cross-functionally, so let us know about your teamwork experiences. Share examples of how you've successfully collaborated with different teams to achieve common goals.
Tailor Your Application to Us:Make your application stand out by tailoring it specifically to the CRM Executive role at StudySmarter. Use keywords from the job description and show us why you're the perfect fit. And remember, apply through our website for the best chance!
How to prepare for a job interview at Betway Group
✨Know Your Data
As a CRM Executive, you'll be diving into customer data analysis. Brush up on your skills with tools like Tableau and Excel before the interview. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Communication Skills
This role requires strong written and verbal communication. Prepare examples of how you've simplified complex ideas for different audiences. Think about times when your communication made a significant impact on a project.
✨Demonstrate Your Collaborative Spirit
Collaboration is key in this position. Be prepared to share experiences where you worked cross-functionally. Highlight how you managed relationships with creative teams or external partners to achieve successful outcomes.
✨Stay Adaptable
The i-gaming industry moves fast, so adaptability is crucial. Think of instances where you had to pivot quickly in response to changes. Show that you're comfortable managing multiple projects and can thrive in a dynamic environment.
