Senior Social Media Specialist

Reporting to: Head of Social & Paid Social

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Red Interactive, we provide marketing and development services to online gaming clients to help them grow in the hyper-competitive UK online gaming market. We were founded in 2009 and have come a long way since then. We now power the marketing and technology of hundreds of sites in the UK. We are a personable, hands-on agency that cares deeply about innovation, constant improvement and setting high standards.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

The Senior Social Media Specialist will facilitate and execute Betway UK’s social media strategy across the region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports such as football alongside our casino offerings. This role will be pivotal in shaping Betway’s voice and presence across platforms, ensuring alignment with brand values and regulatory standards. There will be multiple brands to work on such as Jackpot City and Hippodrome Casino online, with some crossover to global markets.Betway has a roster of global ambassadors and partnerships that you will be working closely with, this includes; Thierry Henry, Ottawa Senators, Golden State Warriors, Philadelphia 76ers, Arsenal, Man City, Chelsea, Atletico Madrid and many more. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Strategic leadership across all social media platform.
• Implement the global social media strategy across sports & casino verticals.
• Assist the HOS in expanding Super Group’s social ecosystem.
• Align content and campaigns with broader marketing goals and brand positioning.
• Content & Campaign management – utilise productivity tools and smart planning to deliver relevant, timely and engaging content.
• Boosting and paid campaign support to achieve business objectives and KPIs.
• Curate and schedule high-impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube).
• Collaborate with design and wider social media teams to produce engaging multimedia assets.
• Lead real-time and reactive coverage of major sporting events and cultural moments.
• Community Management – Daily ‘fan-first’, human approach to solving problems and nurturing our audience. Working with the Customer Service team to enable an efficient system to resolve issues fast.
• Reporting and tracking KPIs – Collect and analyse performance data to optimise the strategy for maximum performance. Providing actionable recommendations based on insights and expertise to the HOS.
• Stakeholder collaboration with global teams including Marketing, Digital, Social Media and Sponsorship.
• Brand Guardian – work closely with the compliance and legal teams to ensure that output is always compliant with the UK Gaming commission and responsible gaming standards.
• Develop influencer marketing strategies – Liaise with influencers, partnerships and external agencies.
• Maintain brand values, tone of voice and consistency across all social media channels.
• Always uphold and protect Betway’s brand integrity.
• Curate and lead social activations around key events

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments
• Proven experience running and optimising social media channels, with strong analytical skills and clear reporting capability

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family
• Vitality Health Care
• Life Assurance & Income Protection
• Cycle to Work

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

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