At a Glance
- Tasks: Own and optimise paid search campaigns for Betway's UK Sports vertical.
- Company: Join Super Group, a leading digital gaming company listed on NYSE.
- Benefits: Competitive salary, flexible working hours, and opportunities for growth.
- Other info: Collaborate with diverse teams in a fast-paced, dynamic environment.
- Why this job: Make an impact in the exciting world of gaming and sports marketing.
- Qualifications: Experience in PPC strategy and a passion for gaming and sports.
The predicted salary is between 52650 - 64350 £ per year.
Super Group, the NYSE-listed digital gaming group behind Betway, seeks a Senior PPC Specialist to own end-to-end paid search campaigns for the Betway UK Sports vertical.
You’ll plan, execute and optimise large-scale Google and Microsoft Ads campaigns to drive acquisition, revenue and ROI in a regulated market.
You’ll lead bidding, keyword strategy, ad copy testing and cross-functional collaboration with Legal, Compliance, SEO and UX teams to maximise CPA/ROAS while adhering to UKGC rules.
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Senior PPC Strategist – Gaming & Sports Paid Search employer: Betway Global
Super Group is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Senior PPC Strategist in the vibrant gaming and sports sector, you'll benefit from a culture that prioritises employee growth, with ample opportunities for professional development and a commitment to maintaining a healthy work-life balance. Located in the heart of the UK, you will be part of a forward-thinking team that values creativity and strategic thinking, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PPC Strategist – Gaming & Sports Paid Search
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betway Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betway Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betway Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betway Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior PPC Strategist – Gaming & Sports Paid Search
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betway Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betway Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betway Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betway Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betway Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betway Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
