At a Glance
- Tasks: Lead and optimise large-scale PPC campaigns for top sports betting events.
- Company: Join a dynamic digital marketing agency within a leading gaming company.
- Benefits: Comprehensive learning programmes, health care, and performance feedback to boost your career.
- Other info: Diverse and inclusive culture with opportunities for personal and professional growth.
- Why this job: Be part of an innovative team driving extraordinary customer experiences in the gaming industry.
- Qualifications: 5+ years in PPC management, strong analytical skills, and knowledge of sports betting markets.
The predicted salary is between 49500 - 60500 £ per year.
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and i Gaming brands.
An innovative Digital Marketing Agency based in London, UK.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us.
At Red Interactive, every day is action-packed, and we expect you to bring your A-game.
In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a gamechanger? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
Supergroup is seeking a highly analytical and commercially driven Senior PPC Specialist to lead paid search performance across the Betway UK Sports vertical.
This role is responsible for planning, executing, and optimising large-scale PPC campaigns (primarily Google Ads & Microsoft Ads) to drive customer acquisition, revenue growth, and strong ROI within a highly competitive and regulated industry.
What you’ll be doing
Own end-to-end management of PPC campaigns across
- Google Search, Performance Max
- You Tube Reach, View and Demand Gen Campaigns
- Microsoft Ads (Bing)
- Develop and execute acquisition strategies tailored to UK Sports betting events (e. g. Premier League, Cheltenham, Euros/World Cup)
- Build and maintain robust account structures aligned to product areas (Football, Horse Racing, Tennis, etc.)
- Optimisation & Performance Management
- Monitor daily campaign performance and make data-driven optimisation decisions across:
- Bidding strategies (t CPA & t ROAS)
- Keyword expansion, match type structuring, search query mining
- Ad copy testing and creative optimisation
- Manage investment efficiently to maximise CPA, ROI and lifetime value (LTV)
- Drive continuous improvement through a structured testing roadmap
- Data Analysis & Reporting
- Analyse campaign performance using in-platform data and in -house Tableau dashboards
- Identify trends, user behaviour insights, and growth opportunities
- Deliver weekly and monthly performance reports with actionable insights
- Compliance & Governance
• Ensure all campaigns adhere to
- UK Gambling Commission (UKGC) regulations
- Internal compliance policies (e. g. responsible gambling messaging)
- Work closely with Legal & Compliance teams to ensure ad copy and landing pages are approved
- Partner with SEO, Display, Paid Social, and Affiliate teams to ensure integrated marketing strategy
- Collaborate with AI and UX teams to improve landing page conversion rates
- Align PPC activity with wider promotional calendar and campaign launches
- Stakeholder Management
- Clearly communicate campaign results, challenges, and growth plans to the UK market team
- Present performance updates and strategic recommendations to senior stakeholders
- Manage relationships with external platforms (Google, Microsoft reps)
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
Essential skills you’ll bring to the table
The necessary skills that we require for this role include
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross functional teams to hit shared goals
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high quality work
- At least 5 years’ experience in managing Paid Search Accounts at scale
- Strong experience within gambling, sports betting, or similarly competitive verticals (finance, igaming)
• Deep knowledge of
- Google Ads & Microsoft Ads platforms
- Bidding strategies and auction dynamics
- Keyword strategy and account structuring
- Strong analytical mindset with advanced Excel skills
- Proven track record of driving performance against CPA/ROAS targets
- Understanding of attribution models and incrementality testing
- Experience managing large budgets (£ 250 000 plus monthly spend preferred)
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies.
Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- What you’ll get back
We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:
- We’re dedicated to your supergrowth.
Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
- Your hard work and achievements won’t go unnoticed.
Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
- Vitality Health Care
- Life Assurance & Income Protection
- Cycle to Work
Be part of that Superclass feeling.
At Super Group, diversity is part of our DNA.
With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.
#J-18808-Ljbffr
Senior PPC Specialist employer: Betway Global
At Red Interactive, part of the innovative Super Group, we pride ourselves on fostering a dynamic and inclusive work culture that champions personal and professional growth. Located in the vibrant city of London, our team enjoys a supportive environment with comprehensive learning programmes, regular feedback, and a commitment to diversity, ensuring every employee feels valued and empowered to make a meaningful impact in the digital gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PPC Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betway Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betway Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betway Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betway Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior PPC Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betway Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betway Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betway Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betway Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betway Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betway Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
