At a Glance
- Tasks: Lead mobile growth strategies and manage user acquisition campaigns across multiple brands.
- Company: Join Red Interactive, part of Super Group, a leading digital gaming company.
- Benefits: Enjoy comprehensive learning programmes, health care, and a supportive work environment.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
- Why this job: Be a game-changer in the exciting world of mobile marketing and iGaming.
- Qualifications: 4+ years in mobile marketing with strong analytical and campaign management skills.
The predicted salary is between 60750 - 74250 £ per year.
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and i Gaming brands.
At Red Interactive, we provide marketing and development services to online gaming clients to help them grow in the hyper-competitive UK online gaming market.
We were founded in 2009 and have come a long way since then.
We now power the marketing and technology of hundreds of sites in the UK.
We are a personable, hands-on agency that cares deeply about innovation, constant improvement and setting high standards.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us.
At Red Interactive, every day is action-packed, and we expect you to bring your A-game.
In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
As a Senior Mobile Specialist, you will play a key role in driving mobile growth across our portfolio of brands.
You will lead the planning, execution and optimisation of mobile acquisition campaigns while partnering closely with product, analytics and creative teams to maximise user growth, engagement and revenue.
You will act as a subject matter expert across mobile acquisition channels and provide guidance and mentorship to Mobile Marketing Specialists, helping elevate performance across the team.
What you’ll be doing
As part of your role, your responsibilities will include
- Own and manage mobile user acquisition campaigns across Apple Search Ads, mobile ad networks and emerging channels.
- Develop and execute mobile growth strategies across multiple brands and international markets.
- Drive campaign optimisation through data-led decision making, focusing on KPIs including CPA, ROAS, LTV and retention.
- Partner with Product and CRM teams to improve onboarding journeys, activation rates and customer lifetime value.
- Work closely with the Marketing Effectiveness team to ensure accurate attribution, tracking and reporting across all mobile channels.
- Analyse campaign and customer data to identify growth opportunities and improve marketing efficiency.
- Lead testing strategies across creatives, audiences, bidding models, landing experiences and app store assets.
- Support the development and execution of App Store Optimisation (ASO) initiatives alongside SEO and product teams.
- Build strong relationships with platform representatives, media partners and technology providers.
- Deliver regular business reviews and actionable performance insights to senior stakeholders.
- Mentor and support Mobile App Advertising Specialists, sharing best practices and fostering continuous development.
- Assist the Head of Mobile Marketing with budget planning, forecasting and strategic initiatives.
- Stay abreast of industry trends, privacy developments, attribution changes and emerging mobile marketing technologies.
- Ensure all activities comply with relevant advertising, gambling and regulatory requirements.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
Essential skills you’ll bring to the table
The necessary skills that we require for this role include
- Bachelor's degree in Marketing, Business, Analytics or a related field.
- At least 4 years’ experience in mobile marketing, app acquisition or performance marketing.
- Proven experience managing large-scale app acquisition campaigns across multiple channels.
- Strong working knowledge of Apple Search Ads and major mobile ad networks.
- Experience with Mobile Measurement Partners (Apps Flyer).
- Strong understanding of attribution, incrementality, SKAN and privacy-focused measurement frameworks.
- Experience managing acquisition KPIs including CPA, ROAS, retention and customer lifetime value.
- Advanced analytical capabilities with strong Excel and reporting skills.
- Experience using analytics platforms such as Google Analytics, Adobe Analytics, Tableau or Power BI.
- Demonstrated ability to translate performance insights into actionable business recommendations.
- Strong stakeholder management and communication skills.
- Experience mentoring or coaching junior team members.
- Ability to work effectively in a fast-paced, performance-driven environment.
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills
- Experience within the i Gaming, Sports Betting or online Gaming industry.
- Familiarity with gambling advertising regulations across multiple jurisdictions.
- Exposure to App Store Optimisation (ASO) strategies and tools.
- Experience with CRM, lifecycle marketing and retention initiatives.
- Knowledge of customer segmentation and predictive analytics techniques.
- Experience using AI-powered tools and automation platforms to improve marketing effectiveness.
- Previous experience contributing to budget ownership and forecasting processes.
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies.
Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- What you’ll get back
We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:
- We’re dedicated to your supergrowth.
Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
- Your hard work and achievements won’t go unnoticed.
Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
- Vitality Health Care
- Life Assurance & Income Protection
- Cycle to Work
Be part of that Superclass feeling.
At Super Group, diversity is part of our DNA.
With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.
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Senior Mobile Specialist employer: Betway Global
At Red Interactive, part of the innovative Super Group, we pride ourselves on fostering a dynamic and inclusive work culture that champions personal and professional growth. Located in the vibrant city of London, our team enjoys a supportive environment with comprehensive learning programmes, regular feedback, and a commitment to diversity, ensuring every employee feels valued and empowered to make a meaningful impact in the digital gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Mobile Specialist
✨Show Your Creative Side
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We think you need these skills to ace Senior Mobile Specialist
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betway Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Betway Global
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✨Know Your Digital Tools Inside Out
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
