Marketing Manager - Ireland

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

As our Marketing Manager for Ireland, you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention. The successful candidate will work both with local and central teams ensuring the alignment with business objectives and delivering measurable results. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

What you’ll do:

• Define and lead the local marketing strategy to deliver commercial targets and market growth.
• Own and manage annual and monthly marketing budgets, including forecasting, allocation, and cost control.
• Develop and execute integrated multi‑channel marketing strategies to drive acquisition, retention, and overall market performance.
• Track, analyse, and report on campaign and channel performance, providing insights and optimisations.
• Maintain and improve marketing reporting frameworks to assess effectiveness and KPIs.
• Monitor market conditions, regulations, consumer behaviour, and competitor activity to inform strategy and identify opportunities.
• Oversee and optimise all marketing channels to ensure best practice and maximise ROI.
• Drive key processes such as conversion optimisation, product enhancements, and market‑specific marketing offers.
• Collaborate closely with product, commercial, brand, legal, operations, and central marketing teams to ensure strategic alignment.
• Build and manage relationships with new and existing affiliate partners to support market growth.
• Coordinate delivery of brand activity, ensuring development and execution across TV, radio, and press.
• Support senior leadership on budget oversight, ROI requirements, and operational decision‑making.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
• Strong organisational skills and the ability to manage multiple projects without dropping the ball.
• Exceptional attention to detail and a commitment to high‑quality work.
• Adaptability – you stay sharp, productive and positive in fast‑moving environments.
• Proven digital marketing experience, with a solid understanding of key online channels (Paid Search, Paid Social, Mobile Marketing, Display).
• Strong reporting experience and the ability to interpret data, extract insights, and use analytics to inform decision‑making.
• Awareness of Ireland’s betting, marketing, and advertising regulations, and the ability to operate within a compliant framework.

Desirable skills you’ve got up your sleeve:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online sports betting or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer acquisition strategies.

Our values are non-negotiables:

• Ownership and accountability.
• Initiating action.
• Resilience.
• Team orientation.
• Integrity.

What you’ll get back:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Vitality Healthcare.
• Life Assurance & Income Protection.
• Cycle to Work.

Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.