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For Companies At a Glance
- Tasks: Drive digital media campaigns and optimise performance across various platforms.
- Company: Join Betway Global, a leading name in digital gaming and sports brands.
- Benefits: Enjoy personal growth opportunities, competitive benefits, and a supportive work culture.
- Why this job: Be part of an innovative team shaping the future of digital marketing in gaming.
- Qualifications: Experience in Programmatic and Display Media campaigns with strong analytical skills.
- Other info: Diverse and inclusive environment with excellent career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Programmatic & Display Executive role at Betway Global.
Department: Digital Marketing
Reporting to: Head of Programmatic Display
Who we are
We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands. We craft creative design concepts, affiliate marketing and conversion optimisation. We support many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.
What you'll be doing
The Senior Display and Programmatic Executive will be responsible for supporting the performance of the Group's comprehensive digital media campaigns across desktop, tablet, mobile and video. The fast-paced role will cover multiple existing media channels and campaigns including across Display and Programmatic.
Responsibilities
- Responsible for planning and building media plans with a variety of different partners.
- Responsible for set up and deliver campaigns across all platforms making sure the ROAS are met/on target.
- Optimisation and monitoring of campaign variables to ensure that performance targets are met and exceeded.
- Providing suggestions and optimisations for programmatic strategies, audiences and responsible for setting up PMPs and direct deals.
- Finding new ways to test and innovate within the channel such as defining A/B or multivariate testing, trialling new products, monitoring results and applying insight gained to other campaigns.
- Responsible for reporting campaign performance and ROI in line with country goals and KPIs, on a weekly/monthly basis.
- Manage the delivery of creative assets, insertion orders, campaign artefacts and all relevant campaign documentation in preparation for campaign launch.
- Build and grow the relationship with our existing and new media partners.
- Providing benchmarks for future campaign performance to aid business decisions.
- Offer technical support in trafficking and tagging in terms of troubleshooting.
This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.
Essential skills you'll bring to the table
- Strong experience running and optimizing successful Programmatic and Display Media campaigns in a competitive sector.
- Exceptional understanding of Digital ad technology with knowledge of multiple media buying platforms (DSPs, Ad Exchanges, Display Networks, PMPs, etc.).
- High-level understanding of campaign, ad server, impression, and user data that can help capitalise on key drivers of performance and identify opportunities for growth.
- Solid Experience in ad serving, tagging and tracking.
- Highly analytical, able to draw insights from complex data. Skilled at translating findings into clear, actionable strategies to enhance performance outcomes.
- Experience working with multiple stakeholders and meeting tight deadlines.
- Excellent communication skills, including the ability to engage stakeholders and build strong working relationships.
- Demonstrate consistent behaviour with the organizational culture.
Desirable skills you've got up your sleeve
- Great understanding of sports media landscape.
- Experience in iGaming.
- Understanding impact and measurement methodologies across TTL activities including display, audio, CTV, DooH.
- MMPs such as Appsflyer, Singular, Adjust etc.
- Experience in managing/working with agencies.
- Experience working across international markets (outside of the UK).
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
What you'll get back
We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:
- We're dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
- Your hard work and achievements won't go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
- Life Assurance & Income Protection
- Cycle to Work
At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It's all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.
Game on!
Senior Programmatic & Display Executive in London employer: Betway Global
Contact Detail:
Betway Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Programmatic & Display Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful Programmatic and Display campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in digital marketing and media optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Senior Programmatic & Display Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Programmatic & Display Executive role. Highlight your experience with programmatic and display media campaigns, and don’t forget to mention any specific tools or platforms you’ve used that are relevant to the job.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our values. Be sure to mention any innovative strategies you've implemented in past roles.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, make sure to include examples of how you've used data to drive campaign performance. We love seeing how you’ve turned insights into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Betway Global
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic and display media campaigns. Be ready to discuss specific platforms you've used, like DSPs and ad exchanges, and how you've optimised campaigns in the past. This shows you're not just familiar with the theory but have practical experience too.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive campaign performance. Think of examples where you've drawn insights from complex data sets and translated them into actionable strategies. This will demonstrate your analytical prowess, which is crucial for this role.
✨Build Relationships
Since the role involves managing relationships with media partners, think of ways you've successfully built and maintained partnerships in the past. Be ready to share examples that highlight your communication skills and ability to engage stakeholders effectively.
✨Be Ready to Innovate
The job requires finding new ways to test and innovate within the channel. Come prepared with ideas or examples of A/B testing or multivariate testing you've conducted. Showing that you're proactive about innovation will set you apart from other candidates.
