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- Tasks: Drive customer engagement through innovative communications and data analysis.
- Company: Join Betway, a dynamic leader in the i-gaming industry.
- Benefits: Growth opportunities, health care, and supportive work culture.
- Other info: Collaborative team culture with plenty of room for personal growth.
- Why this job: Make a real impact while supercharging your career in a fast-paced environment.
- Qualifications: Strong communication, organisational skills, and a passion for i-gaming.
The predicted salary is between 30000 - 40000 £ per year.
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
You’ll take ownership of work that gives us our competitive edge, including:
- Being key contributor to the Sports & Casino communications and promotions strategy for the UK market, with a stronger focus on the casino side.
- Analysing and summarising customer data using Tableau dashboards to spot trends and patterns; bringing together data from various sources (CRM tools, excel sheets etc.).
- Managing projects with involvement in all Retention and Marketing processes starting from planning up until execution and reporting.
- Managing content creation with the help of the creative team.
- Ensuring the Betway website is up to date across all platforms (mobile & desktop).
- Troubleshooting of issues with automated comms and workflows.
- Liaison with external Casino providers regarding new game releases and promotional opportunities.
- Managing a range of communication tools – email, SMS, push notification, in-app messaging, landing pages etc.
- Scheduling the promotional and communications calendars with stakeholders in the same regional team.
- Profiling players to create specific segments and offers.
- Managing the execution and delivery of new workflows.
- Liaising with Compliance and CRMX to understand any new required workflows needed and manage the execution of these.
- Reviewing and reporting on communications, website content and games’ performance which includes working with Analytics Department and Reporting Specialist on creating automated reports.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
You’re someone who brings:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
- Strong organisational skills and the ability to manage multiple projects without dropping the ball.
- Exceptional attention to detail and a commitment to high‑quality work.
- Adaptability – you stay sharp, productive and positive in fast‑moving environments.
- Experience within i-gaming, specifically the Casino side.
- Tech-savvy and comfortable learning and working with advanced systems.
- Ability to manage multiple assignments whilst liaising with a variety of stakeholders.
- Analytical skills.
It would be great if you also have some of the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
- Experience in developing and executing customer retention strategies.
- Experience in utilising Salesforce Marketing Cloud / Adobe CDP (Content Builder, Journey Builder etc.).
- Experience in working in a similar role.
- Good knowledge of Excel.
- Experience in working in an online business.
- Strong problem-solving skills in understanding and diagnosing solutions.
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
- Ownership and accountability.
- Initiating action.
- Resilience.
- Team orientation.
- Integrity.
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Vitality Health Care.
- Life Assurance & Income Protection.
- Cycle to Work.
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
CRM Executive - UK in London employer: Betway Global
Contact Detail:
Betway Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - UK in London
✨Tip Number 1
Get to know the company inside out! Research Betway's values, culture, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to CRM and data analysis. Use examples from your past experiences to demonstrate how you can bring value to the role.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar!
We think you need these skills to ace CRM Executive - UK in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you're excited about joining our team and contributing to our growth journey.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience, especially in i-gaming and CRM. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Clear and Concise: We appreciate clear communication, so keep your application straightforward. Break down complex ideas into simple terms, and make it easy for us to see why you’re a great fit.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Betway Global
✨Know Your Data
As a CRM Executive, you'll be analysing customer data using tools like Tableau. Brush up on your data analysis skills and be ready to discuss how you've used data to spot trends or improve strategies in the past.
✨Showcase Your Communication Skills
Clear communication is key in this role. Prepare examples of how you've effectively communicated complex ideas to different teams or stakeholders. Practice articulating your thoughts clearly and confidently.
✨Demonstrate Your Organisational Skills
You'll be managing multiple projects simultaneously, so come prepared with examples of how you've successfully juggled various tasks. Highlight your time management techniques and any tools you use to stay organised.
✨Familiarise Yourself with the Industry
Having a solid understanding of the i-gaming and casino industry will set you apart. Research current trends, regulations, and player behaviour. Be ready to discuss how this knowledge can help you contribute to Betway's success.