At a Glance
- Tasks: Optimise customer experiences and manage exciting CRM campaigns in a dynamic gaming environment.
- Company: Join Betway, part of Super Group, a leading digital gaming company.
- Benefits: Comprehensive learning programmes, healthcare, and performance feedback to support your growth.
- Other info: Diverse and inclusive workplace with excellent career advancement opportunities.
- Why this job: Make a real impact on customer retention and engagement in the online gaming industry.
- Qualifications: Strong communication skills and experience in collaborative team settings.
The predicted salary is between 28800 - 43200 £ per year.
We're part of Super Group, the NYSE‐listed digital gaming company behind some of the world's leading sports and iGaming brands. At Betway, we're driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward‐thinking team‐players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.
We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As a CRM Executive, you'll be responsible for optimising all stages of the customer lifecycle to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as reporting on our main KPIs.
What you'll be doing:
- Execution & ownership of all casino & High Value Customer CRM campaigns
- Manage the casino automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
- Ownership of main casino loyalty programmes (Prize Wheel & Weekly Rewards Club), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
- Own and execute large seasonal campaigns (e.g., Summer & Christmas specials), which are used in both acquisition & retention channels
- Execute additional adhoc campaigns around new game releases, leaderboards & cashback specials
- Increase Retention Rates & Player Values of High Value Customers by executing strategic changes and additional sub‐campaigns in collaboration with the High Value Customer team
- Management of the primary High Value Customer loyalty programme (Elite Club), ensuring this is regularly refined and tested to deliver against Retention Rates & Player Value goals
- Supporting the High Value Customer team in utilising our world class sponsorship assets
- Managing a range of communication tools – email, SMS, push notification, in‐app messaging
- Managing content creation with the help of the creative department
- Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
- Competitor analysis to better understand our positioning in the market
This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.
Essential skills you'll bring to the table:
- Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
- Experience working collaboratively in cross‐functional teams, with a focus on achieving shared goals
- Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
- Exceptional attention to detail, ensuring high standards of quality in all outputs
- Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
- A passion for CRM and data insights
- Project management and delivery focused
- Ability to multi‐task and manage multiple assignments whilst liaising with a variety of stakeholders
Desirable skills you've got up your sleeve:
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Knowledge of casino game types
- Exposure and good knowledge of a content management system
Our values are non‐negotiables:
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
What you'll get back:
We're dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Your hard work and achievements won't go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential. Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It's all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.
CRM Executive in London employer: Betway Global
At Super Group, we pride ourselves on being an exceptional employer that fosters a dynamic and supportive work culture. As a Junior Designer, you'll thrive in a fast-paced environment where creativity is celebrated, and your professional growth is prioritised through comprehensive learning and development programmes. With opportunities to work on major global campaigns and collaborate with experienced creatives, you'll be part of a team that values innovation and impact in the exciting world of sports and entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your skills can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Executive role. Highlight any relevant experience in customer relationship management, marketing, or project management. We want to see how your skills align with our mission to create extraordinary experiences for our customers!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for CRM and how you can contribute to our goals. Be sure to mention specific campaigns or projects you've worked on that relate to the job description.
Showcase Your Communication Skills:Since strong verbal and written communication skills are essential for this role, make sure your application reflects that. Keep your language clear and concise, and don’t forget to proofread for any typos or errors before hitting send!
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative to engage with us directly!
How to prepare for a job interview at Betway Global
✨Know Your CRM Basics
Before heading into the interview, brush up on your CRM knowledge. Understand the customer lifecycle and how different campaigns can impact retention rates. Being able to discuss specific strategies or tools you've used in the past will show your passion for the role.
✨Showcase Your Communication Skills
As a CRM Executive, strong communication is key. Prepare examples of how you've effectively conveyed complex ideas in previous roles. Whether it's through email, SMS, or in-app messaging, being able to articulate your thoughts clearly will impress the interviewers.
✨Demonstrate Your Project Management Prowess
Be ready to talk about your experience managing multiple projects simultaneously. Share specific instances where you delivered on time and within scope, especially in a fast-paced environment. This will highlight your ability to juggle tasks and meet deadlines.
✨Research the Company and Its Competitors
Familiarise yourself with Betway and its position in the online gaming market. Understanding their loyalty programmes and recent campaigns will allow you to ask insightful questions and demonstrate your genuine interest in the company during the interview.
