At a Glance
- Tasks: Lead CRM strategy to boost customer loyalty and retention at Betway.
- Company: Join Super Group, a leading digital gaming company with top sports and iGaming brands.
- Benefits: Enjoy learning opportunities, health care, and a supportive work environment.
- Other info: Dynamic role with growth potential in a fast-paced industry.
- Why this job: Make a real impact in the exciting world of online sports betting and casino.
- Qualifications: Strong communication, leadership, and analytical skills; experience in CRM and promotional campaigns.
The predicted salary is between 50000 - 60000 € per year.
Reporting to Senior UK Marketing Manager
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry.
Role Overview
The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across the Betway sports and casino product. The role will also grow the retention programme across the UK within the products and collaborate cross‑functionally with Trading, Acquisition, Product, Creative and Technology teams to ensure strategy alignment.
What you’ll do
- Lead the efforts of the Betway CRM team to meet customer requirements
- Measure, report and optimise all CRM activities within Betway
- Manage a team of 4 CRM executives
- Build relationships with stakeholders in the wider business to deliver on larger projects
- Create and manage both the event/sport focused and lifecycle CRM calendars
- Align all promotions and communications to business value
- Implement personalisation strategies based on a data‑driven approach
- Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment
- Maintain relationships with key business partners to ensure strategy alignment
- Manage relationships with external CRM suppliers
- Identify new innovative opportunities and industry‑leading CRM strategies
What you’ll bring
- Clear, confident communication (written and verbal) and the ability to break down complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – staying sharp, productive and positive in fast‑moving environments
- Strong leadership skills
- Strong analytical skills
- Understanding of the UK market
- Self‑motivated and results driven
- Proven experience creating and delivering promotional campaigns that increase revenue and improve customer retention
Desirable skills
- In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Experience working with Salesforce Marketing Cloud
Core values
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
Benefits
- Supergrowth – learning and development programmes
- Performance tool for meaningful feedback
- Employee Assistance Programme
- Vitality Health Care
- Life Assurance & Income Protection
- Cycle to Work
CRM Manager employer: Betway Global
At Betway, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As part of Super Group, our employees benefit from extensive learning and development programmes, alongside a supportive environment that prioritises personal growth and well-being. Located in the heart of the UK, our team enjoys a vibrant atmosphere where creativity thrives, making it an ideal place for those looking to make a meaningful impact in the online gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Betway. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your CRM successes. This is your chance to shine and demonstrate how you can boost customer retention.
✨Tip Number 3
Be ready for the interview! Research Betway’s CRM strategies and come armed with ideas on how you can contribute. We love candidates who are proactive and passionate about our mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Betway.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience in developing CRM strategies and managing teams, as well as any relevant skills that align with our needs at Betway.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for this role. Share specific examples of how you've successfully increased customer retention or implemented innovative CRM strategies in the past.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to mention any tools or methods you’ve used to measure and optimise CRM activities. We love data-driven approaches!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Betway Global
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those that focus on customer retention and lifetime value. Brush up on your knowledge of data-driven personalisation techniques and be ready to discuss how you’ve implemented these in past roles.
✨Showcase Your Leadership Skills
As a CRM Manager, you’ll be leading a team. Prepare examples of how you’ve successfully managed teams in the past, highlighting your collaborative mindset and ability to drive results through others. Be ready to discuss how you handle challenges and motivate your team.
✨Understand the UK Market
Familiarise yourself with the UK sports betting and online gaming landscape. Be prepared to discuss market trends, player behaviour, and any relevant regulations. This will show that you’re not just a fit for the role but also passionate about the industry.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams, think of examples where you’ve successfully collaborated across departments. Highlight your communication skills and how you align different stakeholders towards common goals, as this is crucial for the success of CRM initiatives.
